TTD vs UNH: Which Is the Better Buy?
Side-by-side comparison of The Trade Desk, Inc. and UnitedHealth Group Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
The Trade Desk, Inc. · Communication Services
$14.26
-1.8% upside to fair value
Med Conviction
Grade C
High Quality
VS
UnitedHealth Group Incorporated · Healthcare
$375.21
+28.2% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
UNH has more upside to fair value
(+28.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
TTD |
UNH |
| Current Price |
$14.26 |
$375.21 |
| Fair Value Estimate |
$14.00 |
$481.06 |
| Upside to Fair Value |
-1.8%
|
+28.2%
|
| Market Cap |
$6.7B |
$340.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
7.5x
|
15.0x
|
| Price / Sales |
2.2x
|
0.8x
|
| Price / FCF |
7.8x
|
14.4x
|
| Revenue Growth YoY |
+3.0%
|
+0.4%
|
| Gross Margin |
83.0%
|
22.5%
|
| Operating Margin |
19.6%
|
4.8%
|
| Return on Equity |
16.1%
|
14.6%
|
| Dividend Yield |
0% |
2.41% |
| FCF Yield |
12.89%
|
6.95%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
The Trade Desk operates a self-service, cloud-based demand-side platform that lets advertising agencies and their advertiser clients plan, buy and optimize data-driven digital campaigns across display, video, audio, native, social and connected TV, with 3,843 employees and a founder-led management team. Business quality is genuinely high on the unit economics: TTM gross margin of 83.0%, TTM opera…
UnitedHealth Group is the largest diversified healthcare enterprise in the United States, operating UnitedHealthcare insurance plans alongside Optum Health, Optum Insight, and Optum Rx, with 390,000 employees and a market capitalization of $340.74 billion. The business quality is high: a 14.6% return on equity, $26.07 in free cash flow per share, and a P/FCF of 14.39 demonstrate strong cash gener…
Accumulation Zones
| Metric |
TTD |
UNH |
| Zone Low |
$10.50 |
$360.80 |
| Zone High |
$11.90 |
$408.90 |
| In Buy Zone? |
No
|
Yes
|