SBUX vs XOM: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Starbucks Corporation · Consumer Cyclical
$100.65
-6.1% upside to fair value
Grade D
VS
Exxon Mobil Corporation · Energy
$137.81
-45.0% upside to fair value
Grade C
QuantHub Verdict
SBUX has more upside to fair value
(-6.1%).
XOM trades at a lower forward P/E
(22.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
SBUX |
XOM |
| Current Price |
$100.65 |
$137.81 |
| Fair Value Estimate |
$94.50 |
$75.80 |
| Upside to Fair Value |
-6.1%
|
-45.0%
|
| Market Cap |
$114.7B |
$571.2B |
| Forward P/E |
76.7x
|
22.8x
|
| EV / EBITDA |
25.6x
|
10.1x
|
| Price / Sales |
3.0x
|
1.8x
|
| Price / FCF |
42.1x
|
30.4x
|
| Revenue Growth YoY |
+8.8%
|
+2.6%
|
| Gross Margin |
20.4%
|
25.5%
|
| Operating Margin |
9.3%
|
9.0%
|
| Return on Equity |
-18.3%
|
9.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.38%
|
3.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Starbucks Corporation operates a global coffeehouse chain with a strong brand and a leading digital/mobile platform, serving approximately 90 million customers weekly through over 28,000 stores in 77 countries. The company benefits from a durable competitive moat based on its extensive store footprint, brand recognition, and digital engagement rather than proprietary products. Despite solid reven…
Exxon Mobil Corporation is a leading integrated oil and gas company with a durable competitive moat based on its scale, integration, advantaged long-life resources, proprietary technology, and irreplaceable infrastructure. The company is led by a long-tenured management team with a strong capital allocation track record focused on dividends and buybacks. Despite these strengths, Exxon is currentl…
Accumulation Zones
| Metric |
SBUX |
XOM |
| Zone Low |
$70.88 |
$56.85 |
| Zone High |
$80.33 |
$64.43 |
| In Buy Zone? |
No
|
No
|