SBUX vs XOM: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
VS
Exxon Mobil Corporation · Energy
$163.18
+10.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
SBUX has more upside to fair value
(+12.3%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
SBUX |
XOM |
| Current Price |
$96.67 |
$163.18 |
| Fair Value Estimate |
$108.52 |
$179.98 |
| Upside to Fair Value |
+12.3%
|
+10.3%
|
| Market Cap |
$110.2B |
$676.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.0x
|
9.9x
|
| Price / Sales |
2.9x
|
1.9x
|
| Price / FCF |
30.4x
|
22.3x
|
| Revenue Growth YoY |
-1.4%
|
+44.1%
|
| Gross Margin |
31.7%
|
25.1%
|
| Operating Margin |
9.4%
|
10.7%
|
| Return on Equity |
-24.3%
|
12.7%
|
| Dividend Yield |
2.57% |
2.52% |
| FCF Yield |
3.29%
|
4.49%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Exxon Mobil is the largest integrated oil and gas major in the United States, operating across Upstream exploration and production, Downstream refining and fuels marketing, and Chemical manufacturing, with roughly 57,900 employees and a portfolio that spans conventional crude and natural gas, LNG, petrochemicals, and early-stage carbon capture, hydrogen, and biofuels ventures. The business qualit…
Accumulation Zones
| Metric |
SBUX |
XOM |
| Zone Low |
$81.39 |
$134.98 |
| Zone High |
$92.24 |
$152.98 |
| In Buy Zone? |
No
|
No
|