SBUX vs XOM: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-01.
Starbucks Corporation · Consumer Cyclical
$96.60
-12.3% upside to fair value
Med Conviction
Grade B+
VS
Exxon Mobil Corporation · Energy
$154.46
-40.5% upside to fair value
Grade C
QuantHub Verdict
SBUX has more upside to fair value
(-12.3%).
XOM trades at a lower forward P/E
(23.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
SBUX |
XOM |
| Current Price |
$96.60 |
$154.46 |
| Fair Value Estimate |
$84.75 |
$91.87 |
| Upside to Fair Value |
-12.3%
|
-40.5%
|
| Market Cap |
$110.1B |
$642.0B |
| Forward P/E |
42.2x
|
23.2x
|
| EV / EBITDA |
22.5x
|
10.3x
|
| Price / Sales |
3.0x
|
2.0x
|
| Price / FCF |
45.1x
|
27.2x
|
| Revenue Growth YoY |
+2.8%
|
-1.3%
|
| Gross Margin |
24.2%
|
21.7%
|
| Operating Margin |
9.6%
|
10.5%
|
| Return on Equity |
-22.9%
|
11.0%
|
| Dividend Yield |
2.55% |
0% |
| FCF Yield |
2.2%
|
3.68%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
Exxon Mobil Corporation operates as a global integrated oil and gas company with significant operations in upstream, energy products, chemical products, and specialty products segments. The company benefits from a highly experienced management team with decades of internal tenure, led by CEO Darren Woods. Despite strong cash flow generation and operational scale, Exxon is currently overvalued, tr…
Accumulation Zones
| Metric |
SBUX |
XOM |
| Zone Low |
$63.56 |
$68.90 |
| Zone High |
$72.04 |
$78.09 |
| In Buy Zone? |
No
|
No
|