SBUX vs XOM: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Starbucks Corporation · Consumer Cyclical
$96.60
+19.0% upside to fair value
Med Conviction
Grade B+
VS
Exxon Mobil Corporation · Energy
$152.30
-33.0% upside to fair value
Med Conviction
Grade C+
QuantHub Verdict
SBUX has more upside to fair value
(+19.0%).
XOM trades at a lower forward P/E
(17.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
SBUX |
XOM |
| Current Price |
$96.60 |
$152.30 |
| Fair Value Estimate |
$115.00 |
$102.00 |
| Upside to Fair Value |
+19.0%
|
-33.0%
|
| Market Cap |
$110.1B |
$634.6B |
| Forward P/E |
42.2x
|
17.5x
|
| EV / EBITDA |
22.5x
|
9.8x
|
| Price / Sales |
3.0x
|
2.0x
|
| Price / FCF |
45.1x
|
26.9x
|
| Revenue Growth YoY |
+2.8%
|
-4.5%
|
| Gross Margin |
24.2%
|
21.7%
|
| Operating Margin |
9.6%
|
10.5%
|
| Return on Equity |
-22.9%
|
11.1%
|
| Dividend Yield |
2.55% |
2.65% |
| FCF Yield |
2.2%
|
3.72%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
Exxon Mobil is a world-class integrated energy supermajor with unmatched Permian Basin scale following the Pioneer Natural Resources acquisition, a high-margin Guyana growth engine, and disciplined capital allocation. However, the stock remains significantly overvalued relative to its own 5-year history on every key metric. At $152, XOM trades at roughly 22x trailing earnings, 1.96x sales, and 27…
Accumulation Zones
| Metric |
SBUX |
XOM |
| Zone Low |
$88.00 |
$77.00 |
| Zone High |
$98.00 |
$92.00 |
| In Buy Zone? |
Yes
|
No
|