SBUX vs VST: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Vistra Corp. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
VS
Vistra Corp. · Utilities
$140.67
-23.0% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
SBUX has more upside to fair value
(+12.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
SBUX |
VST |
| Current Price |
$96.67 |
$140.67 |
| Fair Value Estimate |
$108.52 |
$108.27 |
| Upside to Fair Value |
+12.3%
|
-23.0%
|
| Market Cap |
$110.2B |
$47.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.0x
|
10.3x
|
| Price / Sales |
2.9x
|
3.0x
|
| Price / FCF |
30.4x
|
34.7x
|
| Revenue Growth YoY |
-1.4%
|
-5.5%
|
| Gross Margin |
31.7%
|
13.0%
|
| Operating Margin |
9.4%
|
2.3%
|
| Return on Equity |
-24.3%
|
41.5%
|
| Dividend Yield |
2.57% |
0.65% |
| FCF Yield |
3.29%
|
2.88%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Vistra Corp. is a vertically integrated independent power producer and retail electricity supplier operating roughly 38,700 megawatts of generation across natural gas, nuclear, coal, solar, and battery storage, serving about 4.3 million retail customers in 20 states and the District of Columbia. The business quality is mixed: the diversified PJM and ERCOT fleet plus retail load is a genuine struc…
Accumulation Zones
| Metric |
SBUX |
VST |
| Zone Low |
$81.39 |
$81.20 |
| Zone High |
$92.24 |
$92.03 |
| In Buy Zone? |
No
|
No
|