SBUX vs VRTV: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
VS
Veritiv Corporation · Industrials
$169.99
-45.0% upside to fair value
Med Conviction
Grade D
QuantHub Verdict
SBUX has more upside to fair value
(+12.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
SBUX |
VRTV |
| Current Price |
$96.67 |
$169.99 |
| Fair Value Estimate |
$108.52 |
$93.49 |
| Upside to Fair Value |
+12.3%
|
-45.0%
|
| Market Cap |
$110.2B |
$2.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.0x
|
5.4x
|
| Price / Sales |
2.9x
|
0.4x
|
| Price / FCF |
30.4x
|
10.4x
|
| Revenue Growth YoY |
-1.4%
|
-19.0%
|
| Gross Margin |
31.7%
|
22.7%
|
| Operating Margin |
9.4%
|
5.9%
|
| Return on Equity |
-24.3%
|
48.6%
|
| Dividend Yield |
2.57% |
1.48% |
| FCF Yield |
3.29%
|
9.57%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Veritiv Corporation is a business-to-business distributor of specialty packaging, facility solutions, print, and publishing products, operating through four segments with a network of distribution centers and roughly 5,000 employees. The business quality is mixed: it generates a strong 48.6% ROE and trades at a low 7.13 trailing P/E and 5.44 EV/EBITDA, but revenue declined 19.0% year over year in…
Accumulation Zones
| Metric |
SBUX |
VRTV |
| Zone Low |
$81.39 |
$70.12 |
| Zone High |
$92.24 |
$79.47 |
| In Buy Zone? |
No
|
No
|