SBUX vs VRTV: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Starbucks Corporation · Consumer Cyclical
$100.65
-6.1% upside to fair value
Grade D
VS
Veritiv Corporation · Industrials
$169.99
-43.3% upside to fair value
Grade D
QuantHub Verdict
SBUX has more upside to fair value
(-6.1%).
VRTV trades at a lower forward P/E
(7.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
SBUX |
VRTV |
| Current Price |
$100.65 |
$169.99 |
| Fair Value Estimate |
$94.50 |
$96.38 |
| Upside to Fair Value |
-6.1%
|
-43.3%
|
| Market Cap |
$114.7B |
$2.3B |
| Forward P/E |
76.7x
|
7.1x
|
| EV / EBITDA |
25.6x
|
5.4x
|
| Price / Sales |
3.0x
|
0.3x
|
| Price / FCF |
42.1x
|
10.0x
|
| Revenue Growth YoY |
+8.8%
|
-19.0%
|
| Gross Margin |
20.4%
|
22.7%
|
| Operating Margin |
9.3%
|
5.9%
|
| Return on Equity |
-18.3%
|
48.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.38%
|
9.99%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Starbucks Corporation operates a global coffeehouse chain with a strong brand and a leading digital/mobile platform, serving approximately 90 million customers weekly through over 28,000 stores in 77 countries. The company benefits from a durable competitive moat based on its extensive store footprint, brand recognition, and digital engagement rather than proprietary products. Despite solid reven…
Veritiv Corporation operates as a distributor primarily in packaging, facility solutions, and print markets, with a business quality characterized by scale and network density rather than proprietary products or pricing power. The company has undergone significant transformation under CEO Salvatore A. Abbate, including a take-private transaction by Clayton, Dubilier & Rice in 2023 and a strategic…
Accumulation Zones
| Metric |
SBUX |
VRTV |
| Zone Low |
$70.88 |
$72.28 |
| Zone High |
$80.33 |
$81.92 |
| In Buy Zone? |
No
|
No
|