SBUX vs V: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Starbucks Corporation · Consumer Cyclical
$100.65
-6.1% upside to fair value
Grade D
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
V has more upside to fair value
(+27.8%).
V trades at a lower forward P/E
(28.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
SBUX |
V |
| Current Price |
$100.65 |
$327.24 |
| Fair Value Estimate |
$94.50 |
$418.15 |
| Upside to Fair Value |
-6.1%
|
+27.8%
|
| Market Cap |
$114.7B |
$627.3B |
| Forward P/E |
76.7x
|
28.2x
|
| EV / EBITDA |
25.6x
|
22.6x
|
| Price / Sales |
3.0x
|
14.6x
|
| Price / FCF |
42.1x
|
29.6x
|
| Revenue Growth YoY |
+8.8%
|
+17.1%
|
| Gross Margin |
20.4%
|
81.3%
|
| Operating Margin |
9.3%
|
61.1%
|
| Return on Equity |
-18.3%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.38%
|
3.38%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Starbucks Corporation operates a global coffeehouse chain with a strong brand and a leading digital/mobile platform, serving approximately 90 million customers weekly through over 28,000 stores in 77 countries. The company benefits from a durable competitive moat based on its extensive store footprint, brand recognition, and digital engagement rather than proprietary products. Despite solid reven…
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
SBUX |
V |
| Zone Low |
$70.88 |
$313.61 |
| Zone High |
$80.33 |
$355.43 |
| In Buy Zone? |
No
|
Yes
|