SBUX vs V: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
SBUX |
V |
| Current Price |
$96.67 |
$368.29 |
| Fair Value Estimate |
$108.52 |
$463.00 |
| Upside to Fair Value |
+12.3%
|
+25.7%
|
| Market Cap |
$110.2B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.0x
|
24.0x
|
| Price / Sales |
2.9x
|
15.5x
|
| Price / FCF |
30.4x
|
33.5x
|
| Revenue Growth YoY |
-1.4%
|
+14.4%
|
| Gross Margin |
31.7%
|
80.2%
|
| Operating Margin |
9.4%
|
60.7%
|
| Return on Equity |
-24.3%
|
61.3%
|
| Dividend Yield |
2.57% |
0.73% |
| FCF Yield |
3.29%
|
2.98%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
SBUX |
V |
| Zone Low |
$81.39 |
$347.25 |
| Zone High |
$92.24 |
$393.55 |
| In Buy Zone? |
No
|
Yes
|