SBUX vs UPS: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Starbucks Corporation · Consumer Cyclical
$96.60
+19.0% upside to fair value
Med Conviction
Grade B+
VS
United Parcel Service, Inc. · Industrials
$101.69
+27.8% upside to fair value
Med Conviction
Grade B-
QuantHub Verdict
UPS has more upside to fair value
(+27.8%).
UPS trades at a lower forward P/E
(15.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
SBUX |
UPS |
| Current Price |
$96.60 |
$101.69 |
| Fair Value Estimate |
$115.00 |
$130.00 |
| Upside to Fair Value |
+19.0%
|
+27.8%
|
| Market Cap |
$110.1B |
$86.4B |
| Forward P/E |
42.2x
|
15.1x
|
| EV / EBITDA |
22.5x
|
9.1x
|
| Price / Sales |
3.0x
|
0.9x
|
| Price / FCF |
45.1x
|
17.7x
|
| Revenue Growth YoY |
+2.8%
|
-2.5%
|
| Gross Margin |
24.2%
|
18.5%
|
| Operating Margin |
9.6%
|
9.56%
|
| Return on Equity |
-22.9%
|
34.3%
|
| Dividend Yield |
2.55% |
6.41% |
| FCF Yield |
2.2%
|
5.66%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
UPS is the world's largest integrated logistics network with 241,250 employees, operations in 200-plus countries, and 20.8 million packages per day, now in the decisive phase of its most consequential restructuring in 118 years. By deliberately cutting Amazon volume by more than 50 percent (Amazon was 10.6 percent of 2025 revenue), closing 22 to 24 facilities, and eliminating 30,000 positions, ma…
Accumulation Zones
| Metric |
SBUX |
UPS |
| Zone Low |
$88.00 |
$95.00 |
| Zone High |
$98.00 |
$112.00 |
| In Buy Zone? |
Yes
|
Yes
|