SBUX vs UPS: Which Is the Better Buy?
Side-by-side comparison of Starbucks Corporation and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
SBUX |
UPS |
| Current Price |
$96.67 |
$99.02 |
| Fair Value Estimate |
$108.52 |
$119.92 |
| Upside to Fair Value |
+12.3%
|
+21.1%
|
| Market Cap |
$110.2B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.0x
|
10.2x
|
| Price / Sales |
2.9x
|
0.9x
|
| Price / FCF |
30.4x
|
15.3x
|
| Revenue Growth YoY |
-1.4%
|
+7.6%
|
| Gross Margin |
31.7%
|
16.6%
|
| Operating Margin |
9.4%
|
7.3%
|
| Return on Equity |
-24.3%
|
29.1%
|
| Dividend Yield |
2.57% |
6.62% |
| FCF Yield |
3.29%
|
6.52%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
SBUX |
UPS |
| Zone Low |
$81.39 |
$89.94 |
| Zone High |
$92.24 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|