RTX vs SBUX: Which Is the Better Buy?
Side-by-side comparison of RTX Corporation and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
RTX Corporation · Industrials
$193.54
+33.0% upside to fair value
Med Conviction
Grade B
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
RTX has more upside to fair value
(+33.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
RTX |
SBUX |
| Current Price |
$193.54 |
$96.67 |
| Fair Value Estimate |
$257.36 |
$108.52 |
| Upside to Fair Value |
+33.0%
|
+12.3%
|
| Market Cap |
$260.9B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
18.1x
|
22.0x
|
| Price / Sales |
2.8x
|
2.9x
|
| Price / FCF |
21.7x
|
30.4x
|
| Revenue Growth YoY |
+14.5%
|
-1.4%
|
| Gross Margin |
20.3%
|
31.7%
|
| Operating Margin |
11.2%
|
9.4%
|
| Return on Equity |
11.8%
|
-24.3%
|
| Dividend Yield |
1.46% |
2.57% |
| FCF Yield |
4.6%
|
3.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
RTX Corporation is a $260.85 billion aerospace and defense conglomerate operating three segments — Collins Aerospace, Pratt & Whitney, and Raytheon — serving commercial aviation, military, and government customers worldwide with 180,000 employees. The business quality is high: it holds intangible-asset and switching-cost advantages rooted in long-cycle engine programs, proprietary defense electro…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
RTX |
SBUX |
| Zone Low |
$193.02 |
$81.39 |
| Zone High |
$218.76 |
$92.24 |
| In Buy Zone? |
Yes
|
No
|