QCOM vs SBUX: Which Is the Better Buy?
Side-by-side comparison of QUALCOMM Incorporated and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
QUALCOMM Incorporated · Technology
$226.11
-10.7% upside to fair value
Grade D
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$100.65
-6.1% upside to fair value
Grade D
QuantHub Verdict
SBUX has more upside to fair value
(-6.1%).
QCOM trades at a lower forward P/E
(24.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
QCOM |
SBUX |
| Current Price |
$226.11 |
$100.65 |
| Fair Value Estimate |
$201.84 |
$94.50 |
| Upside to Fair Value |
-10.7%
|
-6.1%
|
| Market Cap |
$238.3B |
$114.7B |
| Forward P/E |
24.3x
|
76.7x
|
| EV / EBITDA |
17.5x
|
25.6x
|
| Price / Sales |
5.4x
|
3.0x
|
| Price / FCF |
19.1x
|
42.1x
|
| Revenue Growth YoY |
-3.5%
|
+8.8%
|
| Gross Margin |
54.8%
|
20.4%
|
| Operating Margin |
25.5%
|
9.3%
|
| Return on Equity |
40.2%
|
-18.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
5.25%
|
2.38%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Qualcomm Incorporated is a leading semiconductor and telecommunications equipment company specializing in cellular and RF technologies, with a strong competitive moat driven by its intellectual property and scale in premium Android and 5G modems. The company benefits from a long-tenured management team and a diversified business model expanding into automotive, IoT, and computing sectors. Despite…
Starbucks Corporation operates a global coffeehouse chain with a strong brand and a leading digital/mobile platform, serving approximately 90 million customers weekly through over 28,000 stores in 77 countries. The company benefits from a durable competitive moat based on its extensive store footprint, brand recognition, and digital engagement rather than proprietary products. Despite solid reven…
Accumulation Zones
| Metric |
QCOM |
SBUX |
| Zone Low |
$151.38 |
$70.88 |
| Zone High |
$171.56 |
$80.33 |
| In Buy Zone? |
No
|
No
|