PYPL vs V: Which Is the Better Buy?

Side-by-side comparison of PayPal Holdings, Inc. and Visa Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-19.
PayPal Holdings, Inc. Β· Financial Services
$52.71
+9.1% upside to fair value
Med Conviction Grade B-
VS
Visa Inc. Β· Financial Services
$368.29
+25.7% upside to fair value
Med Conviction Grade B High Quality
QuantHub Verdict
V has more upside to fair value (+25.7%). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric PYPL V
Current Price $52.71 $368.29
Fair Value Estimate $57.50 $463.00
Upside to Fair Value +9.1% +25.7%
Market Cap $45.1B $687.6B
Forward P/E β€” β€”
EV / EBITDA 6.8x 24.0x
Price / Sales 1.3x 15.5x
Price / FCF 7.2x 33.5x
Revenue Growth YoY +4.8% +14.4%
Gross Margin 45.8% 80.2%
Operating Margin 18.8% 60.7%
Return on Equity 24.4% 61.3%
Dividend Yield 1.06% 0.73%
FCF Yield 13.97% 2.98%
Analyst Consensus Hold Strong Buy
Investment Thesis
PYPL β€” PayPal Holdings, Inc.
PayPal operates a global digital-payments platform spanning branded checkout, Venmo, Braintree merchant processing, credit products and fraud-risk infrastructure across approximately 200 markets. Business quality is medium: its two-sided network, trusted brand, broad merchant distribution and risk capabilities remain meaningful assets, but its highest-value branded-checkout franchise is under com…
V β€” Visa Inc.
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
Metric PYPL V
Zone Low $43.12 $347.25
Zone High $48.88 $393.55
In Buy Zone? No Yes
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