PYPL vs TTD: Which Is the Better Buy?
Side-by-side comparison of PayPal Holdings, Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
PayPal Holdings, Inc. · Financial Services
$52.71
+9.1% upside to fair value
Med Conviction
Grade B-
VS
The Trade Desk, Inc. · Communication Services
$14.26
-1.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
PYPL has more upside to fair value
(+9.1%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PYPL |
TTD |
| Current Price |
$52.71 |
$14.26 |
| Fair Value Estimate |
$57.50 |
$14.00 |
| Upside to Fair Value |
+9.1%
|
-1.8%
|
| Market Cap |
$45.1B |
$6.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
6.8x
|
7.5x
|
| Price / Sales |
1.3x
|
2.2x
|
| Price / FCF |
7.2x
|
7.8x
|
| Revenue Growth YoY |
+4.8%
|
+3.0%
|
| Gross Margin |
45.8%
|
83.0%
|
| Operating Margin |
18.8%
|
19.6%
|
| Return on Equity |
24.4%
|
16.1%
|
| Dividend Yield |
1.06% |
0% |
| FCF Yield |
13.97%
|
12.89%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
PayPal operates a global digital-payments platform spanning branded checkout, Venmo, Braintree merchant processing, credit products and fraud-risk infrastructure across approximately 200 markets. Business quality is medium: its two-sided network, trusted brand, broad merchant distribution and risk capabilities remain meaningful assets, but its highest-value branded-checkout franchise is under com…
The Trade Desk operates a self-service, cloud-based demand-side platform that lets advertising agencies and their advertiser clients plan, buy and optimize data-driven digital campaigns across display, video, audio, native, social and connected TV, with 3,843 employees and a founder-led management team. Business quality is genuinely high on the unit economics: TTM gross margin of 83.0%, TTM opera…
Accumulation Zones
| Metric |
PYPL |
TTD |
| Zone Low |
$43.12 |
$10.50 |
| Zone High |
$48.88 |
$11.90 |
| In Buy Zone? |
No
|
No
|