PFE vs UPS: Which Is the Better Buy?

Side-by-side comparison of Pfizer Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-11.
Pfizer Inc. · Healthcare
$26.91
+30.1% upside to fair value
Med Conviction Grade B+
VS
United Parcel Service, Inc. · Industrials
$101.69
+27.8% upside to fair value
Med Conviction Grade B-
QuantHub Verdict
PFE has more upside to fair value (+30.1%). PFE trades at a lower forward P/E (9.5x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric PFE UPS
Current Price $26.91 $101.69
Fair Value Estimate $35.00 $130.00
Upside to Fair Value +30.1% +27.8%
Market Cap $153.0B $86.4B
Forward P/E 9.5x 15.1x
EV / EBITDA 13.8x 9.1x
Price / Sales 2.4x 0.9x
Price / FCF 16.8x 17.7x
Revenue Growth YoY -1.6% -2.5%
Gross Margin 70.3% 18.5%
Operating Margin 24.7% 9.56%
Return on Equity 9.0% 34.3%
Dividend Yield 6.4% 6.41%
FCF Yield 5.9% 5.66%
Analyst Consensus Hold Hold
Investment Thesis
PFE — Pfizer Inc.
Pfizer remains the world's largest traditional pharmaceutical company by non-COVID revenue, generating $62.6B in 2025 sales across oncology, cardiovascular, immunology, and vaccines. The stock trades at a P/S of 2.44x, still well below the 5-year median of 3.10x, driven by post-COVID revenue normalization, a $17-18B patent cliff spanning 2026-2028, and $61.6B in acquisition-related debt from Seag…
UPS — United Parcel Service, Inc.
UPS is the world's largest integrated logistics network with 241,250 employees, operations in 200-plus countries, and 20.8 million packages per day, now in the decisive phase of its most consequential restructuring in 118 years. By deliberately cutting Amazon volume by more than 50 percent (Amazon was 10.6 percent of 2025 revenue), closing 22 to 24 facilities, and eliminating 30,000 positions, ma…
Accumulation Zones
Metric PFE UPS
Zone Low $25.00 $95.00
Zone High $29.00 $112.00
In Buy Zone? Yes Yes
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