PFE vs TTD: Which Is the Better Buy?
Side-by-side comparison of Pfizer Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-09.
Pfizer Inc. · Healthcare
$26.33
+28.6% upside to fair value
Grade B
VS
The Trade Desk, Inc. · Technology
$23.08
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
TTD has more upside to fair value
(+45.0%).
PFE trades at a lower forward P/E
(19.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PFE |
TTD |
| Current Price |
$26.33 |
$23.08 |
| Fair Value Estimate |
$33.85 |
$33.47 |
| Upside to Fair Value |
+28.6%
|
+45.0%
|
| Market Cap |
$149.8B |
$10.8B |
| Forward P/E |
19.3x
|
25.3x
|
| EV / EBITDA |
12.9x
|
14.3x
|
| Price / Sales |
2.4x
|
3.6x
|
| Price / FCF |
16.5x
|
13.0x
|
| Revenue Growth YoY |
-1.2%
|
+11.8%
|
| Gross Margin |
70.3%
|
77.8%
|
| Operating Margin |
24.7%
|
20.3%
|
| Return on Equity |
8.7%
|
16.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
6.06%
|
7.71%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Pfizer Inc. is a leading global pharmaceutical company specializing in drug manufacturing with a strong presence in vaccines, oncology, and primary care. The company benefits from a seasoned leadership team under CEO Albert Bourla, who has driven a strategic transformation focusing on science-driven innovation and portfolio optimization. Despite a high gross margin of 70.3% and solid operating ma…
The Trade Desk, Inc. operates a leading self-service, cloud-based programmatic advertising platform focused on demand-side platform services, primarily in connected TV and audio advertising. The company benefits from a durable competitive moat driven by network effects, high customer retention above 95%, and a founder-led management team with deep industry expertise. Despite solid revenue growth …
Accumulation Zones
| Metric |
PFE |
TTD |
| Zone Low |
$25.39 |
$25.10 |
| Zone High |
$28.77 |
$28.45 |
| In Buy Zone? |
Yes
|
Yes
|