NOW vs VRT: Which Is the Better Buy?
Side-by-side comparison of ServiceNow, Inc. and Vertiv Holdings Co — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
VS
Vertiv Holdings Co · Industrials
$333.05
-45.0% upside to fair value
Grade D
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+45.0%).
NOW trades at a lower forward P/E
(61.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NOW |
VRT |
| Current Price |
$103.24 |
$333.05 |
| Fair Value Estimate |
$149.70 |
$183.18 |
| Upside to Fair Value |
+45.0%
|
-45.0%
|
| Market Cap |
$106.5B |
$127.9B |
| Forward P/E |
61.1x
|
81.8x
|
| EV / EBITDA |
32.9x
|
55.4x
|
| Price / Sales |
7.6x
|
11.8x
|
| Price / FCF |
23.0x
|
55.4x
|
| Revenue Growth YoY |
+22.1%
|
+30.1%
|
| Gross Margin |
76.6%
|
36.2%
|
| Operating Margin |
13.4%
|
18.5%
|
| Return on Equity |
15.0%
|
42.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.35%
|
1.81%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Vertiv Holdings Co operates in the industrials sector, specializing in electrical equipment and parts with a strong focus on data center critical infrastructure. The company benefits from a durable competitive position supported by a broad product portfolio that drives approximately 75% of sales from data centers. Vertiv's business quality is high, demonstrated by a 42.1% return on equity, strong…
Accumulation Zones
| Metric |
NOW |
VRT |
| Zone Low |
$112.27 |
$137.38 |
| Zone High |
$127.24 |
$155.70 |
| In Buy Zone? |
Yes
|
No
|