NOW vs V: Which Is the Better Buy?
Side-by-side comparison of ServiceNow, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NOW |
V |
| Current Price |
$139.82 |
$368.29 |
| Fair Value Estimate |
$162.50 |
$463.00 |
| Upside to Fair Value |
+16.2%
|
+25.7%
|
| Market Cap |
$144.6B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
43.1x
|
24.0x
|
| Price / Sales |
9.8x
|
15.5x
|
| Price / FCF |
31.5x
|
33.5x
|
| Revenue Growth YoY |
+24.0%
|
+14.4%
|
| Gross Margin |
74.8%
|
80.2%
|
| Operating Margin |
11.4%
|
60.7%
|
| Return on Equity |
13.8%
|
61.3%
|
| Dividend Yield |
0% |
0.73% |
| FCF Yield |
3.17%
|
2.98%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
NOW |
V |
| Zone Low |
$121.88 |
$347.25 |
| Zone High |
$138.12 |
$393.55 |
| In Buy Zone? |
No
|
Yes
|