NOW vs TTD: Which Is the Better Buy?
Side-by-side comparison of ServiceNow, Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
VS
The Trade Desk, Inc. · Communication Services
$14.26
-1.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+16.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NOW |
TTD |
| Current Price |
$139.82 |
$14.26 |
| Fair Value Estimate |
$162.50 |
$14.00 |
| Upside to Fair Value |
+16.2%
|
-1.8%
|
| Market Cap |
$144.6B |
$6.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
43.1x
|
7.5x
|
| Price / Sales |
9.8x
|
2.2x
|
| Price / FCF |
31.5x
|
7.8x
|
| Revenue Growth YoY |
+24.0%
|
+3.0%
|
| Gross Margin |
74.8%
|
83.0%
|
| Operating Margin |
11.4%
|
19.6%
|
| Return on Equity |
13.8%
|
16.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.17%
|
12.89%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
The Trade Desk operates a self-service, cloud-based demand-side platform that lets advertising agencies and their advertiser clients plan, buy and optimize data-driven digital campaigns across display, video, audio, native, social and connected TV, with 3,843 employees and a founder-led management team. Business quality is genuinely high on the unit economics: TTM gross margin of 83.0%, TTM opera…
Accumulation Zones
| Metric |
NOW |
TTD |
| Zone Low |
$121.88 |
$10.50 |
| Zone High |
$138.12 |
$11.90 |
| In Buy Zone? |
No
|
No
|