NOW vs QCOM: Which Is the Better Buy?
Side-by-side comparison of ServiceNow, Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
VS
QUALCOMM Incorporated · Technology
$226.11
-10.7% upside to fair value
Grade D
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+45.0%).
QCOM trades at a lower forward P/E
(24.3x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NOW |
QCOM |
| Current Price |
$103.24 |
$226.11 |
| Fair Value Estimate |
$149.70 |
$201.84 |
| Upside to Fair Value |
+45.0%
|
-10.7%
|
| Market Cap |
$106.5B |
$238.3B |
| Forward P/E |
61.1x
|
24.3x
|
| EV / EBITDA |
32.9x
|
17.5x
|
| Price / Sales |
7.6x
|
5.4x
|
| Price / FCF |
23.0x
|
19.1x
|
| Revenue Growth YoY |
+22.1%
|
-3.5%
|
| Gross Margin |
76.6%
|
54.8%
|
| Operating Margin |
13.4%
|
25.5%
|
| Return on Equity |
15.0%
|
40.2%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.35%
|
5.25%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Qualcomm Incorporated is a leading semiconductor and telecommunications equipment company specializing in cellular and RF technologies, with a strong competitive moat driven by its intellectual property and scale in premium Android and 5G modems. The company benefits from a long-tenured management team and a diversified business model expanding into automotive, IoT, and computing sectors. Despite…
Accumulation Zones
| Metric |
NOW |
QCOM |
| Zone Low |
$112.27 |
$151.38 |
| Zone High |
$127.24 |
$171.56 |
| In Buy Zone? |
Yes
|
No
|