NOW vs PYPL: Which Is the Better Buy?
Side-by-side comparison of ServiceNow, Inc. and PayPal Holdings, Inc. β fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
ServiceNow, Inc. Β· Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
VS
PayPal Holdings, Inc. Β· Financial Services
$42.51
+45.0% upside to fair value
Grade B
QuantHub Verdict
PYPL trades at a lower forward P/E
(7.7x).
These are model outputs β not personalized investment advice.
See all research β
Valuation & Fundamentals
| Metric |
NOW |
PYPL |
| Current Price |
$103.24 |
$42.51 |
| Fair Value Estimate |
$149.70 |
$61.64 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$106.5B |
$37.5B |
| Forward P/E |
61.1x
|
7.7x
|
| EV / EBITDA |
32.9x
|
5.3x
|
| Price / Sales |
7.6x
|
1.1x
|
| Price / FCF |
23.0x
|
6.8x
|
| Revenue Growth YoY |
+22.1%
|
+7.2%
|
| Gross Margin |
76.6%
|
46.1%
|
| Operating Margin |
13.4%
|
17.9%
|
| Return on Equity |
15.0%
|
25.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.35%
|
14.71%
|
| Analyst Consensus |
Strong Buy
|
Sell
|
Investment Thesis
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Desβ¦
PayPal Holdings, Inc. operates as a leading global digital payments platform with a competitive moat driven by its extensive network effects, brand recognition, and scale. Despite a durable business model with 2025 revenue of $33.17 billion growing at 4.3% year-over-year and a strong return on equity of 25.1%, the company faces slowing growth and margin pressures, reflected in a 13.5% decline in β¦
Accumulation Zones
| Metric |
NOW |
PYPL |
| Zone Low |
$112.27 |
$46.23 |
| Zone High |
$127.24 |
$52.39 |
| In Buy Zone? |
Yes
|
Yes
|