NKE vs XOM: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Exxon Mobil Corporation · Energy
$163.18
+10.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
XOM has more upside to fair value
(+10.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
XOM |
| Current Price |
$35.78 |
$163.18 |
| Fair Value Estimate |
$39.33 |
$179.98 |
| Upside to Fair Value |
+9.9%
|
+10.3%
|
| Market Cap |
$53.0B |
$676.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
9.9x
|
| Price / Sales |
1.1x
|
1.9x
|
| Price / FCF |
24.3x
|
22.3x
|
| Revenue Growth YoY |
-1.1%
|
+44.1%
|
| Gross Margin |
42.9%
|
25.1%
|
| Operating Margin |
8.2%
|
10.7%
|
| Return on Equity |
22.0%
|
12.7%
|
| Dividend Yield |
4.58% |
2.52% |
| FCF Yield |
4.12%
|
4.49%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Exxon Mobil is the largest integrated oil and gas major in the United States, operating across Upstream exploration and production, Downstream refining and fuels marketing, and Chemical manufacturing, with roughly 57,900 employees and a portfolio that spans conventional crude and natural gas, LNG, petrochemicals, and early-stage carbon capture, hydrogen, and biofuels ventures. The business qualit…
Accumulation Zones
| Metric |
NKE |
XOM |
| Zone Low |
$29.50 |
$134.98 |
| Zone High |
$33.43 |
$152.98 |
| In Buy Zone? |
No
|
No
|