NKE vs XOM: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Exxon Mobil Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
VS
Exxon Mobil Corporation · Energy
$152.30
-33.0% upside to fair value
Med Conviction
Grade C+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
XOM trades at a lower forward P/E
(17.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
XOM |
| Current Price |
$42.62 |
$152.30 |
| Fair Value Estimate |
$62.00 |
$102.00 |
| Upside to Fair Value |
+45.5%
|
-33.0%
|
| Market Cap |
$63.0B |
$634.6B |
| Forward P/E |
27.9x
|
17.5x
|
| EV / EBITDA |
20.7x
|
9.8x
|
| Price / Sales |
1.4x
|
2.0x
|
| Price / FCF |
19.4x
|
26.9x
|
| Revenue Growth YoY |
-9.8%
|
-4.5%
|
| Gross Margin |
42.7%
|
21.7%
|
| Operating Margin |
8.0%
|
10.5%
|
| Return on Equity |
24.4%
|
11.1%
|
| Dividend Yield |
3.8% |
2.65% |
| FCF Yield |
5.2%
|
3.72%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Exxon Mobil is a world-class integrated energy supermajor with unmatched Permian Basin scale following the Pioneer Natural Resources acquisition, a high-margin Guyana growth engine, and disciplined capital allocation. However, the stock remains significantly overvalued relative to its own 5-year history on every key metric. At $152, XOM trades at roughly 22x trailing earnings, 1.96x sales, and 27…
Accumulation Zones
| Metric |
NKE |
XOM |
| Zone Low |
$44.00 |
$77.00 |
| Zone High |
$50.00 |
$92.00 |
| In Buy Zone? |
Yes
|
No
|