NKE vs WFC: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
VS
Wells Fargo & Company · Financial Services
$87.53
+18.1% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
WFC |
| Current Price |
$41.05 |
$87.53 |
| Fair Value Estimate |
$59.52 |
$103.38 |
| Upside to Fair Value |
+45.0%
|
+18.1%
|
| Market Cap |
$60.7B |
$267.8B |
| Forward P/E |
19.6x
|
—
|
| EV / EBITDA |
14.2x
|
15.8x
|
| Price / Sales |
1.3x
|
2.1x
|
| Price / FCF |
57.9x
|
226.4x
|
| Revenue Growth YoY |
-1.1%
|
+11.3%
|
| Gross Margin |
42.9%
|
64.5%
|
| Operating Margin |
8.2%
|
21.2%
|
| Return on Equity |
22.0%
|
12.6%
|
| Dividend Yield |
0% |
2.06% |
| FCF Yield |
1.73%
|
0.44%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Wells Fargo is a diversified U.S. bank operating consumer and commercial banking, corporate and investment banking, and wealth management, supported by a large deposit franchise, a $2.3 trillion asset base, nationwide advisory distribution, and increasingly relevant capital-markets capabilities. Business quality is high but not without legacy constraints: return on equity is 12.6%, gross margin i…
Accumulation Zones
| Metric |
NKE |
WFC |
| Zone Low |
$44.64 |
$77.53 |
| Zone High |
$50.59 |
$87.87 |
| In Buy Zone? |
Yes
|
Yes
|