NKE vs WDC: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Western Digital Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Western Digital Corporation · Technology
$441.36
-16.8% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
WDC |
| Current Price |
$35.78 |
$441.36 |
| Fair Value Estimate |
$39.33 |
$367.30 |
| Upside to Fair Value |
+9.9%
|
-16.8%
|
| Market Cap |
$53.0B |
$152.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
17.4x
|
| Price / Sales |
1.1x
|
11.8x
|
| Price / FCF |
24.3x
|
47.3x
|
| Revenue Growth YoY |
-1.1%
|
+43.8%
|
| Gross Margin |
42.9%
|
48.9%
|
| Operating Margin |
8.2%
|
34.9%
|
| Return on Equity |
22.0%
|
118.6%
|
| Dividend Yield |
4.58% |
0.12% |
| FCF Yield |
4.12%
|
2.12%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Western Digital designs and manufactures hard disk drives and flash-based storage for data centers, client devices, and consumer markets, and it is currently enjoying an extraordinary demand surge tied to AI infrastructure buildouts. In the most recent quarter, revenue grew 43.8% year over year and earnings grew 1143.2% year over year, while trailing twelve-month gross margin reached 48.9%, opera…
Accumulation Zones
| Metric |
NKE |
WDC |
| Zone Low |
$29.50 |
$275.48 |
| Zone High |
$33.43 |
$312.20 |
| In Buy Zone? |
No
|
No
|