NKE vs WDC: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Western Digital Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-08-06.
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
VS
Western Digital Corporation · Technology
$519.17
-28.7% upside to fair value
Med Conviction
Grade C+
QuantHub Verdict
NKE has more upside to fair value
(+45.0%).
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
WDC |
| Current Price |
$41.05 |
$519.17 |
| Fair Value Estimate |
$59.52 |
$370.00 |
| Upside to Fair Value |
+45.0%
|
-28.7%
|
| Market Cap |
$60.7B |
$178.9B |
| Forward P/E |
19.6x
|
27.8x
|
| EV / EBITDA |
14.2x
|
37.3x
|
| Price / Sales |
1.3x
|
13.9x
|
| Price / FCF |
57.9x
|
51.0x
|
| Revenue Growth YoY |
-1.1%
|
+35.7%
|
| Gross Margin |
42.9%
|
48.9%
|
| Operating Margin |
8.2%
|
34.9%
|
| Return on Equity |
22.0%
|
43.4%
|
| Dividend Yield |
0% |
0.1% |
| FCF Yield |
1.73%
|
2.0%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Western Digital is now a pure-play, duopoly hard-disk-drive manufacturer, having spun off its NAND flash business as SanDisk in February 2025 and sold its remaining SanDisk stake for $3.1 billion in February 2026. It is riding the same AI-storage supercycle as SanDisk and Micron, but from the mass-capacity nearline HDD side: hyperscalers are buying every high-capacity drive WDC can make for AI da…
Accumulation Zones
| Metric |
NKE |
WDC |
| Zone Low |
$44.64 |
$278.00 |
| Zone High |
$50.59 |
$315.00 |
| In Buy Zone? |
Yes
|
No
|