NKE vs VRTV: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Veritiv Corporation · Industrials
$169.99
-45.0% upside to fair value
Med Conviction
Grade D
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
VRTV |
| Current Price |
$35.78 |
$169.99 |
| Fair Value Estimate |
$39.33 |
$93.49 |
| Upside to Fair Value |
+9.9%
|
-45.0%
|
| Market Cap |
$53.0B |
$2.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
5.4x
|
| Price / Sales |
1.1x
|
0.4x
|
| Price / FCF |
24.3x
|
10.4x
|
| Revenue Growth YoY |
-1.1%
|
-19.0%
|
| Gross Margin |
42.9%
|
22.7%
|
| Operating Margin |
8.2%
|
5.9%
|
| Return on Equity |
22.0%
|
48.6%
|
| Dividend Yield |
4.58% |
1.48% |
| FCF Yield |
4.12%
|
9.57%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Veritiv Corporation is a business-to-business distributor of specialty packaging, facility solutions, print, and publishing products, operating through four segments with a network of distribution centers and roughly 5,000 employees. The business quality is mixed: it generates a strong 48.6% ROE and trades at a low 7.13 trailing P/E and 5.44 EV/EBITDA, but revenue declined 19.0% year over year in…
Accumulation Zones
| Metric |
NKE |
VRTV |
| Zone Low |
$29.50 |
$70.12 |
| Zone High |
$33.43 |
$79.47 |
| In Buy Zone? |
No
|
No
|