NKE vs V: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-01.
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+45.0%).
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
V |
| Current Price |
$41.05 |
$327.24 |
| Fair Value Estimate |
$59.52 |
$418.15 |
| Upside to Fair Value |
+45.0%
|
+27.8%
|
| Market Cap |
$60.7B |
$627.3B |
| Forward P/E |
19.6x
|
28.2x
|
| EV / EBITDA |
14.2x
|
22.6x
|
| Price / Sales |
1.3x
|
14.6x
|
| Price / FCF |
57.9x
|
29.6x
|
| Revenue Growth YoY |
-1.1%
|
+17.1%
|
| Gross Margin |
42.9%
|
81.3%
|
| Operating Margin |
8.2%
|
61.1%
|
| Return on Equity |
22.0%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.73%
|
3.38%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
NKE |
V |
| Zone Low |
$44.64 |
$313.61 |
| Zone High |
$50.59 |
$355.43 |
| In Buy Zone? |
Yes
|
Yes
|