NKE vs V: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
VS
Visa Inc. · Financial Services
$304.36
+37.7% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
V trades at a lower forward P/E
(23.7x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
V |
| Current Price |
$42.62 |
$304.36 |
| Fair Value Estimate |
$62.00 |
$419.00 |
| Upside to Fair Value |
+45.5%
|
+37.7%
|
| Market Cap |
$63.0B |
$586.8B |
| Forward P/E |
27.9x
|
23.7x
|
| EV / EBITDA |
20.7x
|
22.3x
|
| Price / Sales |
1.4x
|
14.2x
|
| Price / FCF |
19.4x
|
25.6x
|
| Revenue Growth YoY |
-9.8%
|
+11.3%
|
| Gross Margin |
42.7%
|
81.08%
|
| Operating Margin |
8.0%
|
59.18%
|
| Return on Equity |
24.4%
|
54.22%
|
| Dividend Yield |
3.8% |
0.83% |
| FCF Yield |
5.2%
|
3.91%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Visa is the world's dominant payment network with $40B in net revenue (FY2025), 50%+ net margins, and a capital-light toll-booth model processing $14.2T in annual payment volume across 257.5B transactions. The business compounds at 10-12% revenue CAGR with operating leverage pushing EPS growth to 12-15% over a cycle, funded by $21.6B in annual free cash flow against only $1.5B in capex. At 28.0x …
Accumulation Zones
| Metric |
NKE |
V |
| Zone Low |
$44.00 |
$265.00 |
| Zone High |
$50.00 |
$300.00 |
| In Buy Zone? |
Yes
|
No
|