NKE vs V: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
V |
| Current Price |
$35.78 |
$368.29 |
| Fair Value Estimate |
$39.33 |
$463.00 |
| Upside to Fair Value |
+9.9%
|
+25.7%
|
| Market Cap |
$53.0B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
24.0x
|
| Price / Sales |
1.1x
|
15.5x
|
| Price / FCF |
24.3x
|
33.5x
|
| Revenue Growth YoY |
-1.1%
|
+14.4%
|
| Gross Margin |
42.9%
|
80.2%
|
| Operating Margin |
8.2%
|
60.7%
|
| Return on Equity |
22.0%
|
61.3%
|
| Dividend Yield |
4.58% |
0.73% |
| FCF Yield |
4.12%
|
2.98%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
NKE |
V |
| Zone Low |
$29.50 |
$347.25 |
| Zone High |
$33.43 |
$393.55 |
| In Buy Zone? |
No
|
Yes
|