NKE vs UPS: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-01.
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
VS
United Parcel Service, Inc. · Industrials
$105.00
+12.9% upside to fair value
Grade B
QuantHub Verdict
NKE has more upside to fair value
(+45.0%).
UPS trades at a lower forward P/E
(17.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
UPS |
| Current Price |
$41.05 |
$105.00 |
| Fair Value Estimate |
$59.52 |
$118.53 |
| Upside to Fair Value |
+45.0%
|
+12.9%
|
| Market Cap |
$60.7B |
$89.2B |
| Forward P/E |
19.6x
|
17.0x
|
| EV / EBITDA |
14.2x
|
9.6x
|
| Price / Sales |
1.3x
|
1.0x
|
| Price / FCF |
57.9x
|
19.8x
|
| Revenue Growth YoY |
-1.1%
|
-1.6%
|
| Gross Margin |
42.9%
|
17.8%
|
| Operating Margin |
8.2%
|
8.5%
|
| Return on Equity |
22.0%
|
33.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.73%
|
5.06%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
United Parcel Service, Inc. operates as a global integrated freight and logistics company with a strong presence in U.S. domestic package delivery, international package services, and supply chain solutions. The company benefits from a durable competitive moat supported by its extensive network capabilities, premium service positioning, and strategic focus on higher-margin segments such as health…
Accumulation Zones
| Metric |
NKE |
UPS |
| Zone Low |
$44.64 |
$88.90 |
| Zone High |
$50.59 |
$100.75 |
| In Buy Zone? |
Yes
|
No
|