NKE vs UPS: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
UPS |
| Current Price |
$35.78 |
$99.02 |
| Fair Value Estimate |
$39.33 |
$119.92 |
| Upside to Fair Value |
+9.9%
|
+21.1%
|
| Market Cap |
$53.0B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
10.2x
|
| Price / Sales |
1.1x
|
0.9x
|
| Price / FCF |
24.3x
|
15.3x
|
| Revenue Growth YoY |
-1.1%
|
+7.6%
|
| Gross Margin |
42.9%
|
16.6%
|
| Operating Margin |
8.2%
|
7.3%
|
| Return on Equity |
22.0%
|
29.1%
|
| Dividend Yield |
4.58% |
6.62% |
| FCF Yield |
4.12%
|
6.52%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
NKE |
UPS |
| Zone Low |
$29.50 |
$89.94 |
| Zone High |
$33.43 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|