NKE vs TTD: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
The Trade Desk, Inc. · Communication Services
$14.26
-1.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
TTD |
| Current Price |
$35.78 |
$14.26 |
| Fair Value Estimate |
$39.33 |
$14.00 |
| Upside to Fair Value |
+9.9%
|
-1.8%
|
| Market Cap |
$53.0B |
$6.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
7.5x
|
| Price / Sales |
1.1x
|
2.2x
|
| Price / FCF |
24.3x
|
7.8x
|
| Revenue Growth YoY |
-1.1%
|
+3.0%
|
| Gross Margin |
42.9%
|
83.0%
|
| Operating Margin |
8.2%
|
19.6%
|
| Return on Equity |
22.0%
|
16.1%
|
| Dividend Yield |
4.58% |
0% |
| FCF Yield |
4.12%
|
12.89%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
The Trade Desk operates a self-service, cloud-based demand-side platform that lets advertising agencies and their advertiser clients plan, buy and optimize data-driven digital campaigns across display, video, audio, native, social and connected TV, with 3,843 employees and a founder-led management team. Business quality is genuinely high on the unit economics: TTM gross margin of 83.0%, TTM opera…
Accumulation Zones
| Metric |
NKE |
TTD |
| Zone Low |
$29.50 |
$10.50 |
| Zone High |
$33.43 |
$11.90 |
| In Buy Zone? |
No
|
No
|