NKE vs TTD: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-01.
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
VS
The Trade Desk, Inc. · Communication Services
$18.51
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
TTD |
| Current Price |
$41.05 |
$18.51 |
| Fair Value Estimate |
$59.52 |
$26.84 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$60.7B |
$8.7B |
| Forward P/E |
19.6x
|
20.3x
|
| EV / EBITDA |
14.2x
|
10.5x
|
| Price / Sales |
1.3x
|
2.9x
|
| Price / FCF |
57.9x
|
10.4x
|
| Revenue Growth YoY |
-1.1%
|
+11.8%
|
| Gross Margin |
42.9%
|
77.8%
|
| Operating Margin |
8.2%
|
20.3%
|
| Return on Equity |
22.0%
|
16.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.73%
|
9.62%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
The Trade Desk operates a leading demand-side platform in the advertising technology sector, specializing in programmatic ad buying with a strong focus on connected TV, retail media, audio, and international markets. The company benefits from a durable competitive moat driven by founder-led management with over 15 years of continuity, a differentiated open-internet infrastructure, and a dominant …
Accumulation Zones
| Metric |
NKE |
TTD |
| Zone Low |
$44.64 |
$20.13 |
| Zone High |
$50.59 |
$22.81 |
| In Buy Zone? |
Yes
|
Yes
|