NKE vs TTD: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-09.
NIKE, Inc. · Consumer Cyclical
$42.62
+38.4% upside to fair value
Med Conviction
Grade B+
VS
The Trade Desk, Inc. · Technology
$23.08
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
TTD has more upside to fair value
(+45.0%).
TTD trades at a lower forward P/E
(25.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
TTD |
| Current Price |
$42.62 |
$23.08 |
| Fair Value Estimate |
$58.98 |
$33.47 |
| Upside to Fair Value |
+38.4%
|
+45.0%
|
| Market Cap |
$63.0B |
$10.8B |
| Forward P/E |
27.9x
|
25.3x
|
| EV / EBITDA |
20.7x
|
14.3x
|
| Price / Sales |
1.4x
|
3.6x
|
| Price / FCF |
19.4x
|
13.0x
|
| Revenue Growth YoY |
-9.8%
|
+11.8%
|
| Gross Margin |
42.7%
|
77.8%
|
| Operating Margin |
8.0%
|
20.3%
|
| Return on Equity |
24.4%
|
16.9%
|
| Dividend Yield |
3.8% |
0% |
| FCF Yield |
5.2%
|
7.71%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
The Trade Desk, Inc. operates a leading self-service, cloud-based programmatic advertising platform focused on demand-side platform services, primarily in connected TV and audio advertising. The company benefits from a durable competitive moat driven by network effects, high customer retention above 95%, and a founder-led management team with deep industry expertise. Despite solid revenue growth …
Accumulation Zones
| Metric |
NKE |
TTD |
| Zone Low |
$44.23 |
$25.10 |
| Zone High |
$50.13 |
$28.45 |
| In Buy Zone? |
Yes
|
Yes
|