NKE vs TSLA: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Tesla, Inc. β fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-22.
NIKE, Inc. Β· Consumer Cyclical
$42.62
+38.4% upside to fair value
Med Conviction
Grade B+
VS
Tesla, Inc. Β· Consumer Cyclical
$387.51
-45.0% upside to fair value
Grade D
QuantHub Verdict
NKE has more upside to fair value
(+38.4%).
NKE trades at a lower forward P/E
(27.9x).
These are model outputs β not personalized investment advice.
See all research β
Valuation & Fundamentals
| Metric |
NKE |
TSLA |
| Current Price |
$42.62 |
$387.51 |
| Fair Value Estimate |
$58.98 |
$213.13 |
| Upside to Fair Value |
+38.4%
|
-45.0%
|
| Market Cap |
$63.0B |
$1,454.1B |
| Forward P/E |
27.9x
|
330.0x
|
| EV / EBITDA |
20.7x
|
122.9x
|
| Price / Sales |
1.4x
|
15.3x
|
| Price / FCF |
19.4x
|
233.8x
|
| Revenue Growth YoY |
-9.8%
|
-3.1%
|
| Gross Margin |
42.7%
|
18.0%
|
| Operating Margin |
8.0%
|
4.6%
|
| Return on Equity |
24.4%
|
4.8%
|
| Dividend Yield |
3.8% |
0% |
| FCF Yield |
5.2%
|
0.43%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reveβ¦
Tesla, Inc. is a leading global manufacturer of electric vehicles, energy storage, and solar products, led by CEO Elon Musk since 2008. The company has a mixed business quality profile with a strong brand and innovation leadership but faces significant challenges including declining automotive revenue, which fell nearly 10% year-over-year in 2025, and a 3.1% revenue decline in the most recent quaβ¦
Accumulation Zones
| Metric |
NKE |
TSLA |
| Zone Low |
$44.23 |
$159.85 |
| Zone High |
$50.13 |
$181.16 |
| In Buy Zone? |
Yes
|
No
|