NKE vs TSLA: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Tesla, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Tesla, Inc. · Consumer Cyclical
$372.11
+45.0% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
TSLA has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
TSLA |
| Current Price |
$35.78 |
$372.11 |
| Fair Value Estimate |
$39.33 |
$539.56 |
| Upside to Fair Value |
+9.9%
|
+45.0%
|
| Market Cap |
$53.0B |
$1,469.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
121.7x
|
| Price / Sales |
1.1x
|
14.2x
|
| Price / FCF |
24.3x
|
209.1x
|
| Revenue Growth YoY |
-1.1%
|
+25.5%
|
| Gross Margin |
42.9%
|
18.9%
|
| Operating Margin |
8.2%
|
4.2%
|
| Return on Equity |
22.0%
|
4.6%
|
| Dividend Yield |
4.58% |
0% |
| FCF Yield |
4.12%
|
0.48%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Tesla, Inc. designs, manufactures and sells electric vehicles and energy generation and storage systems, operating through Automotive and Energy Generation and Storage segments with 134,785 full-time employees and a market capitalization of $1,469.67 billion at a share price of $372.11. The business quality is mixed: revenue grew 25.5% year over year in the most recent quarter, but earnings fell …
Accumulation Zones
| Metric |
NKE |
TSLA |
| Zone Low |
$29.50 |
$404.67 |
| Zone High |
$33.43 |
$458.63 |
| In Buy Zone? |
No
|
Yes
|