NKE vs TSLA: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Tesla, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
VS
Tesla, Inc. · Consumer Cyclical
$343.23
-5.3% upside to fair value
Low Conviction
Grade D
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
NKE trades at a lower forward P/E
(27.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
TSLA |
| Current Price |
$42.62 |
$343.23 |
| Fair Value Estimate |
$62.00 |
$325.00 |
| Upside to Fair Value |
+45.5%
|
-5.3%
|
| Market Cap |
$63.0B |
$1,287.9B |
| Forward P/E |
27.9x
|
205.5x
|
| EV / EBITDA |
20.7x
|
108.8x
|
| Price / Sales |
1.4x
|
13.6x
|
| Price / FCF |
19.4x
|
207.1x
|
| Revenue Growth YoY |
-9.8%
|
-2.9%
|
| Gross Margin |
42.7%
|
18.0%
|
| Operating Margin |
8.0%
|
4.6%
|
| Return on Equity |
24.4%
|
4.8%
|
| Dividend Yield |
3.8% |
0% |
| FCF Yield |
5.2%
|
0.48%
|
| Analyst Consensus |
Buy
|
—
|
Investment Thesis
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Tesla remains the most polarizing stock in markets. The core auto business is deteriorating: FY2025 revenue fell 2.9% to $94.8B, net income dropped 46.8% to $3.8B, and Q4 deliveries declined 15.6% YoY to 418K units. Yet the stock trades at 13.6x TTM P/S (near 5yr highs) on the optionality of Cybercab robotaxis launching April 2026, FSD reaching unsupervised status in Austin, and Optimus humanoid …
Accumulation Zones
| Metric |
NKE |
TSLA |
| Zone Low |
$44.00 |
$244.00 |
| Zone High |
$50.00 |
$276.00 |
| In Buy Zone? |
Yes
|
No
|