NKE vs SMCI: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Super Micro Computer, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Super Micro Computer, Inc. · Technology
$43.26
-4.2% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
SMCI |
| Current Price |
$35.78 |
$43.26 |
| Fair Value Estimate |
$39.33 |
$41.44 |
| Upside to Fair Value |
+9.9%
|
-4.2%
|
| Market Cap |
$53.0B |
$28.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
8.9x
|
| Price / Sales |
1.1x
|
0.7x
|
| Price / FCF |
24.3x
|
—
|
| Revenue Growth YoY |
-1.1%
|
+93.2%
|
| Gross Margin |
42.9%
|
10.8%
|
| Operating Margin |
8.2%
|
7.1%
|
| Return on Equity |
22.0%
|
25.1%
|
| Dividend Yield |
4.58% |
0% |
| FCF Yield |
4.12%
|
—
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Super Micro Computer designs and sells modular, open-standard server and storage systems, with a growing franchise in liquid- and air-cooled AI racks such as the NVIDIA Vera Rubin NVL72, sold through direct, distribution and OEM channels to data center, cloud, AI, 5G and edge customers. The business quality is mixed: revenue grew 93.2% year over year and earnings grew 503.7% in the most recent qu…
Accumulation Zones
| Metric |
NKE |
SMCI |
| Zone Low |
$29.50 |
$31.08 |
| Zone High |
$33.43 |
$35.22 |
| In Buy Zone? |
No
|
No
|