NKE vs SBUX: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
VS
Starbucks Corporation · Consumer Cyclical
$96.60
+19.0% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
NKE trades at a lower forward P/E
(27.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
SBUX |
| Current Price |
$42.62 |
$96.60 |
| Fair Value Estimate |
$62.00 |
$115.00 |
| Upside to Fair Value |
+45.5%
|
+19.0%
|
| Market Cap |
$63.0B |
$110.1B |
| Forward P/E |
27.9x
|
42.2x
|
| EV / EBITDA |
20.7x
|
22.5x
|
| Price / Sales |
1.4x
|
3.0x
|
| Price / FCF |
19.4x
|
45.1x
|
| Revenue Growth YoY |
-9.8%
|
+2.8%
|
| Gross Margin |
42.7%
|
24.2%
|
| Operating Margin |
8.0%
|
9.6%
|
| Return on Equity |
24.4%
|
-22.9%
|
| Dividend Yield |
3.8% |
2.55% |
| FCF Yield |
5.2%
|
2.2%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
Accumulation Zones
| Metric |
NKE |
SBUX |
| Zone Low |
$44.00 |
$88.00 |
| Zone High |
$50.00 |
$98.00 |
| In Buy Zone? |
Yes
|
Yes
|