NKE vs SBUX: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
SBUX has more upside to fair value
(+12.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
SBUX |
| Current Price |
$35.78 |
$96.67 |
| Fair Value Estimate |
$39.33 |
$108.52 |
| Upside to Fair Value |
+9.9%
|
+12.3%
|
| Market Cap |
$53.0B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
22.0x
|
| Price / Sales |
1.1x
|
2.9x
|
| Price / FCF |
24.3x
|
30.4x
|
| Revenue Growth YoY |
-1.1%
|
-1.4%
|
| Gross Margin |
42.9%
|
31.7%
|
| Operating Margin |
8.2%
|
9.4%
|
| Return on Equity |
22.0%
|
-24.3%
|
| Dividend Yield |
4.58% |
2.57% |
| FCF Yield |
4.12%
|
3.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
NKE |
SBUX |
| Zone Low |
$29.50 |
$81.39 |
| Zone High |
$33.43 |
$92.24 |
| In Buy Zone? |
No
|
No
|