NKE vs RTX: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and RTX Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
RTX Corporation · Industrials
$193.54
+33.0% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
RTX has more upside to fair value
(+33.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
RTX |
| Current Price |
$35.78 |
$193.54 |
| Fair Value Estimate |
$39.33 |
$257.36 |
| Upside to Fair Value |
+9.9%
|
+33.0%
|
| Market Cap |
$53.0B |
$260.9B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
18.1x
|
| Price / Sales |
1.1x
|
2.8x
|
| Price / FCF |
24.3x
|
21.7x
|
| Revenue Growth YoY |
-1.1%
|
+14.5%
|
| Gross Margin |
42.9%
|
20.3%
|
| Operating Margin |
8.2%
|
11.2%
|
| Return on Equity |
22.0%
|
11.8%
|
| Dividend Yield |
4.58% |
1.46% |
| FCF Yield |
4.12%
|
4.6%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
RTX Corporation is a $260.85 billion aerospace and defense conglomerate operating three segments — Collins Aerospace, Pratt & Whitney, and Raytheon — serving commercial aviation, military, and government customers worldwide with 180,000 employees. The business quality is high: it holds intangible-asset and switching-cost advantages rooted in long-cycle engine programs, proprietary defense electro…
Accumulation Zones
| Metric |
NKE |
RTX |
| Zone Low |
$29.50 |
$193.02 |
| Zone High |
$33.43 |
$218.76 |
| In Buy Zone? |
No
|
Yes
|