NKE vs QCOM: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-01.
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
VS
QUALCOMM Incorporated · Technology
$226.11
-10.7% upside to fair value
Grade D
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+45.0%).
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
QCOM |
| Current Price |
$41.05 |
$226.11 |
| Fair Value Estimate |
$59.52 |
$201.84 |
| Upside to Fair Value |
+45.0%
|
-10.7%
|
| Market Cap |
$60.7B |
$238.3B |
| Forward P/E |
19.6x
|
24.3x
|
| EV / EBITDA |
14.2x
|
17.5x
|
| Price / Sales |
1.3x
|
5.4x
|
| Price / FCF |
57.9x
|
19.1x
|
| Revenue Growth YoY |
-1.1%
|
-3.5%
|
| Gross Margin |
42.9%
|
54.8%
|
| Operating Margin |
8.2%
|
25.5%
|
| Return on Equity |
22.0%
|
40.2%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.73%
|
5.25%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Qualcomm Incorporated is a leading semiconductor and telecommunications equipment company specializing in cellular and RF technologies, with a strong competitive moat driven by its intellectual property and scale in premium Android and 5G modems. The company benefits from a long-tenured management team and a diversified business model expanding into automotive, IoT, and computing sectors. Despite…
Accumulation Zones
| Metric |
NKE |
QCOM |
| Zone Low |
$44.64 |
$151.38 |
| Zone High |
$50.59 |
$171.56 |
| In Buy Zone? |
Yes
|
No
|