NKE vs QCOM: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
QUALCOMM Incorporated · Technology
$201.97
-21.1% upside to fair value
Med Conviction
Grade D
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
QCOM |
| Current Price |
$35.78 |
$201.97 |
| Fair Value Estimate |
$39.33 |
$159.42 |
| Upside to Fair Value |
+9.9%
|
-21.1%
|
| Market Cap |
$53.0B |
$212.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
16.5x
|
| Price / Sales |
1.1x
|
4.8x
|
| Price / FCF |
24.3x
|
20.5x
|
| Revenue Growth YoY |
-1.1%
|
-4.0%
|
| Gross Margin |
42.9%
|
54.2%
|
| Operating Margin |
8.2%
|
23.2%
|
| Return on Equity |
22.0%
|
37.3%
|
| Dividend Yield |
4.58% |
1.79% |
| FCF Yield |
4.12%
|
4.88%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Qualcomm develops foundational wireless technologies and monetizes them through two main engines: QCT, which supplies Snapdragon application processors and modems, and QTL, which licenses a standards-essential patent portfolio covering CDMA2000, WCDMA, LTE and 5G. The licensing arm and the company's entrenched position in premium Android handsets give it a genuinely high-quality business, evidenc…
Accumulation Zones
| Metric |
NKE |
QCOM |
| Zone Low |
$29.50 |
$119.56 |
| Zone High |
$33.43 |
$135.51 |
| In Buy Zone? |
No
|
No
|