NKE vs QCOM: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
NIKE, Inc. · Consumer Cyclical
$42.62
+38.4% upside to fair value
Med Conviction
Grade B+
VS
QUALCOMM Incorporated · Technology
$134.47
+45.0% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
QCOM has more upside to fair value
(+45.0%).
QCOM trades at a lower forward P/E
(26.8x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
QCOM |
| Current Price |
$42.62 |
$134.47 |
| Fair Value Estimate |
$58.98 |
$194.98 |
| Upside to Fair Value |
+38.4%
|
+45.0%
|
| Market Cap |
$63.0B |
$143.6B |
| Forward P/E |
27.9x
|
26.8x
|
| EV / EBITDA |
20.7x
|
—
|
| Price / Sales |
1.4x
|
3.2x
|
| Price / FCF |
19.4x
|
11.1x
|
| Revenue Growth YoY |
-9.8%
|
+8.7%
|
| Gross Margin |
42.7%
|
55.1%
|
| Operating Margin |
8.0%
|
27.1%
|
| Return on Equity |
24.4%
|
21.6%
|
| Dividend Yield |
3.8% |
— |
| FCF Yield |
5.2%
|
9.0%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Qualcomm Incorporated is a leading semiconductor company specializing in wireless chipsets and IP licensing, with dominant positions in 5G modems via QCT (87% of revenue) and steady QTL royalties. The business excels through a vast patent moat, diversification into automotive and IoT, and robust growth (revenue +13% YoY to $44B in FY2025), but faces risks from Apple modem shifts and China exposur…
Accumulation Zones
| Metric |
NKE |
QCOM |
| Zone Low |
$44.23 |
$146.23 |
| Zone High |
$50.13 |
$165.73 |
| In Buy Zone? |
Yes
|
Yes
|