NKE vs PYPL: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and PayPal Holdings, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
NIKE, Inc. · Consumer Cyclical
$45.20
+38.7% upside to fair value
Grade B
High Quality
VS
PayPal Holdings, Inc. · Financial Services
$42.51
+45.0% upside to fair value
Grade B
QuantHub Verdict
PYPL has more upside to fair value
(+45.0%).
PYPL trades at a lower forward P/E
(7.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
PYPL |
| Current Price |
$45.20 |
$42.51 |
| Fair Value Estimate |
$62.68 |
$61.64 |
| Upside to Fair Value |
+38.7%
|
+45.0%
|
| Market Cap |
$66.8B |
$37.5B |
| Forward P/E |
29.7x
|
7.7x
|
| EV / EBITDA |
19.4x
|
5.3x
|
| Price / Sales |
1.4x
|
1.1x
|
| Price / FCF |
63.8x
|
6.8x
|
| Revenue Growth YoY |
+0.1%
|
+7.2%
|
| Gross Margin |
40.8%
|
46.1%
|
| Operating Margin |
6.0%
|
17.9%
|
| Return on Equity |
16.4%
|
25.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.57%
|
14.71%
|
| Analyst Consensus |
Hold
|
Sell
|
Investment Thesis
NIKE, Inc. is the leading global athletic footwear and apparel brand with a strong competitive moat driven by its iconic brand and extensive innovation capabilities. The company is currently facing earnings pressure with a 34.5% decline in earnings in the most recent quarter and a 10% revenue decline in fiscal 2025, reflecting challenges from tariff-related cost pressures, intense competition, an…
PayPal Holdings, Inc. operates as a leading global digital payments platform with a competitive moat driven by its extensive network effects, brand recognition, and scale. Despite a durable business model with 2025 revenue of $33.17 billion growing at 4.3% year-over-year and a strong return on equity of 25.1%, the company faces slowing growth and margin pressures, reflected in a 13.5% decline in …
Accumulation Zones
| Metric |
NKE |
PYPL |
| Zone Low |
$47.01 |
$46.23 |
| Zone High |
$53.28 |
$52.39 |
| In Buy Zone? |
Yes
|
Yes
|