NKE vs PLTR: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Palantir Technologies Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Palantir Technologies Inc. · Technology
$189.67
+2.4% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
PLTR |
| Current Price |
$35.78 |
$189.67 |
| Fair Value Estimate |
$39.33 |
$194.30 |
| Upside to Fair Value |
+9.9%
|
+2.4%
|
| Market Cap |
$53.0B |
$435.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
139.9x
|
| Price / Sales |
1.1x
|
70.7x
|
| Price / FCF |
24.3x
|
135.3x
|
| Revenue Growth YoY |
-1.1%
|
+92.8%
|
| Gross Margin |
42.9%
|
84.8%
|
| Operating Margin |
8.2%
|
42.8%
|
| Return on Equity |
22.0%
|
37.5%
|
| Dividend Yield |
4.58% |
0% |
| FCF Yield |
4.12%
|
0.74%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Palantir Technologies Inc. is a software infrastructure company founded in 2003 and headquartered in Denver that builds and deploys Gotham for intelligence and defense workflows, Foundry as a central data operating system for enterprises, Apollo for software delivery across environments, and its Artificial Intelligence Platform (AIP) for unified access to open-source, self-hosted, and commercial …
Accumulation Zones
| Metric |
NKE |
PLTR |
| Zone Low |
$29.50 |
$145.73 |
| Zone High |
$33.43 |
$165.16 |
| In Buy Zone? |
No
|
No
|