NKE vs NVDA: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and NVIDIA Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
NVIDIA Corporation · Technology
$225.07
+45.0% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
NVDA has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
NVDA |
| Current Price |
$35.78 |
$225.07 |
| Fair Value Estimate |
$39.33 |
$326.35 |
| Upside to Fair Value |
+9.9%
|
+45.0%
|
| Market Cap |
$53.0B |
$5,451.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
23.4x
|
| Price / Sales |
1.1x
|
18.0x
|
| Price / FCF |
24.3x
|
42.9x
|
| Revenue Growth YoY |
-1.1%
|
+105.9%
|
| Gross Margin |
42.9%
|
74.7%
|
| Operating Margin |
8.2%
|
65.2%
|
| Return on Equity |
22.0%
|
110.1%
|
| Dividend Yield |
4.58% |
0.23% |
| FCF Yield |
4.12%
|
2.33%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
NVIDIA designs the accelerated computing platforms at the center of the AI buildout, spanning data center GPUs, Mellanox networking, AI enterprise software, gaming GeForce GPUs, professional visualization, and automotive platforms, with 42,000 employees and a $5.45 trillion market capitalization. Business quality is exceptional on the fundamentals: TTM gross margin of 74.7%, TTM operating margin …
Accumulation Zones
| Metric |
NKE |
NVDA |
| Zone Low |
$29.50 |
$244.76 |
| Zone High |
$33.43 |
$277.40 |
| In Buy Zone? |
No
|
Yes
|