NFLX vs V: Which Is the Better Buy?

Side-by-side comparison of Netflix, Inc. and Visa Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-19.
Netflix, Inc. Β· Communication Services
$76.41
+44.0% upside to fair value
High Conviction Grade A High Quality
VS
Visa Inc. Β· Financial Services
$368.29
+25.7% upside to fair value
Med Conviction Grade B High Quality
QuantHub Verdict
NFLX has more upside to fair value (+44.0%). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric NFLX V
Current Price $76.41 $368.29
Fair Value Estimate $110.00 $463.00
Upside to Fair Value +44.0% +25.7%
Market Cap $318.2B $687.6B
Forward P/E β€” β€”
EV / EBITDA 10.6x 24.0x
Price / Sales 6.6x 15.5x
Price / FCF 29.1x 33.5x
Revenue Growth YoY +13.4% +14.4%
Gross Margin 49.1% 80.2%
Operating Margin 29.7% 60.7%
Return on Equity 48.0% 61.3%
Dividend Yield 0% 0.73%
FCF Yield 3.44% 2.98%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
NFLX β€” Netflix, Inc.
Netflix is a global subscription and advertising-supported entertainment platform with a high-quality brand, content engine, recommendation technology and distribution scale, evidenced by more than 97 billion viewing hours in the first half of 2026 and an audience approaching one billion people. Fundamentals remain strong: revenue grew 13.4% year over year in the most recent quarter, TTM gross, o…
V β€” Visa Inc.
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
Metric NFLX V
Zone Low $82.50 $347.25
Zone High $93.50 $393.55
In Buy Zone? Yes Yes
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