NFLX vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Netflix, Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-16.
Netflix, Inc. · Communication Services
$73.68
+45.0% upside to fair value
Grade B
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$100.65
-6.1% upside to fair value
Grade D
QuantHub Verdict
NFLX has more upside to fair value
(+45.0%).
NFLX trades at a lower forward P/E
(23.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NFLX |
SBUX |
| Current Price |
$73.68 |
$100.65 |
| Fair Value Estimate |
$106.84 |
$94.50 |
| Upside to Fair Value |
+45.0%
|
-6.1%
|
| Market Cap |
$310.2B |
$114.7B |
| Forward P/E |
23.3x
|
76.7x
|
| EV / EBITDA |
9.2x
|
25.6x
|
| Price / Sales |
6.6x
|
3.0x
|
| Price / FCF |
26.1x
|
42.1x
|
| Revenue Growth YoY |
+16.2%
|
+8.8%
|
| Gross Margin |
49.0%
|
20.4%
|
| Operating Margin |
29.7%
|
9.3%
|
| Return on Equity |
49.2%
|
-18.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.83%
|
2.38%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Netflix, Inc. operates as a leading global streaming entertainment service, delivering a wide variety of TV series, documentaries, and feature films across multiple genres and languages. The company exhibits high business quality with a durable competitive moat supported by strong brand recognition, intangible assets, and network effects. Its recent financial performance shows robust earnings gro…
Starbucks Corporation operates a global coffeehouse chain with a strong brand and a leading digital/mobile platform, serving approximately 90 million customers weekly through over 28,000 stores in 77 countries. The company benefits from a durable competitive moat based on its extensive store footprint, brand recognition, and digital engagement rather than proprietary products. Despite solid reven…
Accumulation Zones
| Metric |
NFLX |
SBUX |
| Zone Low |
$80.13 |
$70.88 |
| Zone High |
$90.81 |
$80.33 |
| In Buy Zone? |
Yes
|
No
|