NFLX vs NKE: Which Is the Better Buy?
Side-by-side comparison of Netflix, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
Netflix, Inc. · Communication Services
$76.41
+44.0% upside to fair value
High Conviction
Grade A
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
NFLX has more upside to fair value
(+44.0%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NFLX |
NKE |
| Current Price |
$76.41 |
$35.78 |
| Fair Value Estimate |
$110.00 |
$39.33 |
| Upside to Fair Value |
+44.0%
|
+9.9%
|
| Market Cap |
$318.2B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
10.6x
|
12.0x
|
| Price / Sales |
6.6x
|
1.1x
|
| Price / FCF |
29.1x
|
24.3x
|
| Revenue Growth YoY |
+13.4%
|
-1.1%
|
| Gross Margin |
49.1%
|
42.9%
|
| Operating Margin |
29.7%
|
8.2%
|
| Return on Equity |
48.0%
|
22.0%
|
| Dividend Yield |
0% |
4.58% |
| FCF Yield |
3.44%
|
4.12%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Netflix is a global subscription and advertising-supported entertainment platform with a high-quality brand, content engine, recommendation technology and distribution scale, evidenced by more than 97 billion viewing hours in the first half of 2026 and an audience approaching one billion people. Fundamentals remain strong: revenue grew 13.4% year over year in the most recent quarter, TTM gross, o…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
NFLX |
NKE |
| Zone Low |
$82.50 |
$29.50 |
| Zone High |
$93.50 |
$33.43 |
| In Buy Zone? |
Yes
|
No
|