NFLX vs NKE: Which Is the Better Buy?
Side-by-side comparison of Netflix, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-16.
Netflix, Inc. · Communication Services
$73.68
+45.0% upside to fair value
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NFLX |
NKE |
| Current Price |
$73.68 |
$41.05 |
| Fair Value Estimate |
$106.84 |
$59.52 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$310.2B |
$60.7B |
| Forward P/E |
23.3x
|
19.6x
|
| EV / EBITDA |
9.2x
|
14.2x
|
| Price / Sales |
6.6x
|
1.3x
|
| Price / FCF |
26.1x
|
57.9x
|
| Revenue Growth YoY |
+16.2%
|
-1.1%
|
| Gross Margin |
49.0%
|
42.9%
|
| Operating Margin |
29.7%
|
8.2%
|
| Return on Equity |
49.2%
|
22.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.83%
|
1.73%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Netflix, Inc. operates as a leading global streaming entertainment service, delivering a wide variety of TV series, documentaries, and feature films across multiple genres and languages. The company exhibits high business quality with a durable competitive moat supported by strong brand recognition, intangible assets, and network effects. Its recent financial performance shows robust earnings gro…
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Accumulation Zones
| Metric |
NFLX |
NKE |
| Zone Low |
$80.13 |
$44.64 |
| Zone High |
$90.81 |
$50.59 |
| In Buy Zone? |
Yes
|
Yes
|