NFLX vs NKE: Which Is the Better Buy?
Side-by-side comparison of Netflix, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Netflix, Inc. · Communication Services
$77.38
+45.0% upside to fair value
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$45.20
+38.7% upside to fair value
Grade B
High Quality
QuantHub Verdict
NFLX has more upside to fair value
(+45.0%).
NFLX trades at a lower forward P/E
(24.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NFLX |
NKE |
| Current Price |
$77.38 |
$45.20 |
| Fair Value Estimate |
$112.20 |
$62.68 |
| Upside to Fair Value |
+45.0%
|
+38.7%
|
| Market Cap |
$325.8B |
$66.8B |
| Forward P/E |
24.5x
|
29.7x
|
| EV / EBITDA |
9.7x
|
19.4x
|
| Price / Sales |
7.0x
|
1.4x
|
| Price / FCF |
27.4x
|
63.8x
|
| Revenue Growth YoY |
+16.2%
|
+0.1%
|
| Gross Margin |
49.0%
|
40.8%
|
| Operating Margin |
29.7%
|
6.0%
|
| Return on Equity |
49.2%
|
16.4%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.65%
|
1.57%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Netflix, Inc. operates a global streaming entertainment platform with a durable competitive moat driven by its massive scale, significant content investment, and advanced technology and data capabilities. The company benefits from strong revenue growth of 16.2% and earnings growth of 82.8% in the most recent quarter, supported by a subscriber base exceeding 300 million and expanding advertising r…
NIKE, Inc. is the leading global athletic footwear and apparel brand with a strong competitive moat driven by its iconic brand and extensive innovation capabilities. The company is currently facing earnings pressure with a 34.5% decline in earnings in the most recent quarter and a 10% revenue decline in fiscal 2025, reflecting challenges from tariff-related cost pressures, intense competition, an…
Accumulation Zones
| Metric |
NFLX |
NKE |
| Zone Low |
$84.15 |
$47.01 |
| Zone High |
$95.37 |
$53.28 |
| In Buy Zone? |
Yes
|
Yes
|