MSFT vs V: Which Is the Better Buy?

Side-by-side comparison of Microsoft Corporation and Visa Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-19.
Microsoft Corporation Β· Technology
$497.12
+41.3% upside to fair value
High Conviction Grade A High Quality
VS
Visa Inc. Β· Financial Services
$368.29
+25.7% upside to fair value
Med Conviction Grade B High Quality
QuantHub Verdict
MSFT has more upside to fair value (+41.3%). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric MSFT V
Current Price $497.12 $368.29
Fair Value Estimate $702.35 $463.00
Upside to Fair Value +41.3% +25.7%
Market Cap $3,691.4B $687.6B
Forward P/E β€” β€”
EV / EBITDA 18.3x 24.0x
Price / Sales 11.1x 15.5x
Price / FCF 55.1x 33.5x
Revenue Growth YoY +17.7% +14.4%
Gross Margin 67.9% 80.2%
Operating Margin 46.8% 60.7%
Return on Equity 33.2% 61.3%
Dividend Yield 0.73% 0.73%
FCF Yield 1.81% 2.98%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
MSFT β€” Microsoft Corporation
Microsoft is a global infrastructure-software platform spanning Azure, Microsoft 365, security, Dynamics, Windows, GitHub and AI copilots, with high business quality supported by enterprise distribution, explicitly cited switching costs, a $678 billion commercial RPO balance, 67.9% TTM gross margin, 46.8% TTM operating margin, 40.3% TTM net margin and 33.2% ROE. Revenue grew 17.7% and earnings gr…
V β€” Visa Inc.
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
Metric MSFT V
Zone Low $526.76 $347.25
Zone High $597.00 $393.55
In Buy Zone? Yes Yes
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