MSFT vs UPS: Which Is the Better Buy?
Side-by-side comparison of Microsoft Corporation and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Microsoft Corporation · Technology
$497.12
+41.3% upside to fair value
High Conviction
Grade A
High Quality
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
MSFT has more upside to fair value
(+41.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MSFT |
UPS |
| Current Price |
$497.12 |
$99.02 |
| Fair Value Estimate |
$702.35 |
$119.92 |
| Upside to Fair Value |
+41.3%
|
+21.1%
|
| Market Cap |
$3,691.4B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
18.3x
|
10.2x
|
| Price / Sales |
11.1x
|
0.9x
|
| Price / FCF |
55.1x
|
15.3x
|
| Revenue Growth YoY |
+17.7%
|
+7.6%
|
| Gross Margin |
67.9%
|
16.6%
|
| Operating Margin |
46.8%
|
7.3%
|
| Return on Equity |
33.2%
|
29.1%
|
| Dividend Yield |
0.73% |
6.62% |
| FCF Yield |
1.81%
|
6.52%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Microsoft is a global infrastructure-software platform spanning Azure, Microsoft 365, security, Dynamics, Windows, GitHub and AI copilots, with high business quality supported by enterprise distribution, explicitly cited switching costs, a $678 billion commercial RPO balance, 67.9% TTM gross margin, 46.8% TTM operating margin, 40.3% TTM net margin and 33.2% ROE. Revenue grew 17.7% and earnings gr…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
MSFT |
UPS |
| Zone Low |
$526.76 |
$89.94 |
| Zone High |
$597.00 |
$101.93 |
| In Buy Zone? |
Yes
|
Yes
|