MSFT vs TTD: Which Is the Better Buy?

Side-by-side comparison of Microsoft Corporation and The Trade Desk, Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-09.
Microsoft Corporation ยท Technology
$429.25
-1.3% upside to fair value
Grade B High Quality
VS
The Trade Desk, Inc. ยท Technology
$23.08
+45.0% upside to fair value
Grade B High Quality
QuantHub Verdict
TTD has more upside to fair value (+45.0%). TTD trades at a lower forward P/E (25.3x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric MSFT TTD
Current Price $429.25 $23.08
Fair Value Estimate $423.82 $33.47
Upside to Fair Value -1.3% +45.0%
Market Cap $3,187.4B $10.8B
Forward P/E 26.8x 25.3x
EV / EBITDA 17.2x 14.3x
Price / Sales 10.4x 3.6x
Price / FCF 41.2x 13.0x
Revenue Growth YoY +16.7% +11.8%
Gross Margin 68.6% 77.8%
Operating Margin 46.7% 20.3%
Return on Equity 33.6% 16.9%
Dividend Yield 0% 0%
FCF Yield 2.43% 7.71%
Analyst Consensus Strong Buy Hold
Investment Thesis
MSFT โ€” Microsoft Corporation
Microsoft Corporation is a leading technology company specializing in software infrastructure, cloud computing, and productivity solutions. The company benefits from a high-quality business model characterized by durable competitive moats including strong switching costs and intangible assets such as its brand and cloud infrastructure. Under CEO Satya Nadella's leadership since 2014, Microsoft haโ€ฆ
TTD โ€” The Trade Desk, Inc.
The Trade Desk, Inc. operates a leading self-service, cloud-based programmatic advertising platform focused on demand-side platform services, primarily in connected TV and audio advertising. The company benefits from a durable competitive moat driven by network effects, high customer retention above 95%, and a founder-led management team with deep industry expertise. Despite solid revenue growth โ€ฆ
Accumulation Zones
Metric MSFT TTD
Zone Low $317.87 $25.10
Zone High $360.25 $28.45
In Buy Zone? No Yes
โ† MSFT Research    TTD Research โ†’    All Research