MSFT vs NKE: Which Is the Better Buy?
Side-by-side comparison of Microsoft Corporation and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Microsoft Corporation · Technology
$372.20
+32.4% upside to fair value
High Conviction
Grade A
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
MSFT trades at a lower forward P/E
(22.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MSFT |
NKE |
| Current Price |
$372.20 |
$42.62 |
| Fair Value Estimate |
$493.00 |
$62.00 |
| Upside to Fair Value |
+32.4%
|
+45.5%
|
| Market Cap |
$2,763.6B |
$63.0B |
| Forward P/E |
22.0x
|
27.9x
|
| EV / EBITDA |
17.5x
|
20.7x
|
| Price / Sales |
9.1x
|
1.4x
|
| Price / FCF |
35.8x
|
19.4x
|
| Revenue Growth YoY |
+14.9%
|
-9.8%
|
| Gross Margin |
68.8%
|
42.7%
|
| Operating Margin |
45.6%
|
8.0%
|
| Return on Equity |
29.6%
|
24.4%
|
| Dividend Yield |
0.94% |
3.8% |
| FCF Yield |
2.8%
|
5.2%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Microsoft is the world's largest software company, operating a three-pillar empire across cloud (Azure), productivity (Office 365/Teams), and personal computing (Windows/Xbox). Azure is the second-largest cloud platform globally with 24% market share and growing at 38-39% in constant currency, while Microsoft Cloud revenue crossed $168.9B in FY2025. The stock has dropped 33% from its highs to $37…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
MSFT |
NKE |
| Zone Low |
$370.00 |
$44.00 |
| Zone High |
$419.00 |
$50.00 |
| In Buy Zone? |
Yes
|
Yes
|