MSFT vs NKE: Which Is the Better Buy?
Side-by-side comparison of Microsoft Corporation and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-01.
Microsoft Corporation · Technology
$379.40
+45.0% upside to fair value
Grade A
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MSFT |
NKE |
| Current Price |
$379.40 |
$41.05 |
| Fair Value Estimate |
$550.13 |
$59.52 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$2,818.3B |
$60.7B |
| Forward P/E |
22.5x
|
19.6x
|
| EV / EBITDA |
14.2x
|
14.2x
|
| Price / Sales |
8.9x
|
1.3x
|
| Price / FCF |
38.6x
|
57.9x
|
| Revenue Growth YoY |
+18.3%
|
-1.1%
|
| Gross Margin |
68.3%
|
42.9%
|
| Operating Margin |
46.8%
|
8.2%
|
| Return on Equity |
33.1%
|
22.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.59%
|
1.73%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Microsoft Corporation is a leading global technology company specializing in cloud computing, productivity software, and enterprise platforms. The company benefits from a very strong and widening competitive moat supported by scale, switching costs, an integrated ecosystem, and disciplined capital allocation including large buybacks and dividends. Its business quality is high, demonstrated by a 3…
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Accumulation Zones
| Metric |
MSFT |
NKE |
| Zone Low |
$412.60 |
$44.64 |
| Zone High |
$467.61 |
$50.59 |
| In Buy Zone? |
Yes
|
Yes
|