MS vs WFC: Which Is the Better Buy?
Side-by-side comparison of Morgan Stanley and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
Morgan Stanley · Financial Services
$218.37
+45.0% upside to fair value
Grade B
High Quality
VS
Wells Fargo & Company · Financial Services
$87.53
+18.1% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
MS has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MS |
WFC |
| Current Price |
$218.37 |
$87.53 |
| Fair Value Estimate |
$316.64 |
$103.38 |
| Upside to Fair Value |
+45.0%
|
+18.1%
|
| Market Cap |
$344.4B |
$267.8B |
| Forward P/E |
23.6x
|
—
|
| EV / EBITDA |
9.8x
|
15.8x
|
| Price / Sales |
2.7x
|
2.1x
|
| Price / FCF |
-327.4x
|
226.4x
|
| Revenue Growth YoY |
+22.4%
|
+11.3%
|
| Gross Margin |
56.6%
|
64.5%
|
| Operating Margin |
28.4%
|
21.2%
|
| Return on Equity |
23.4%
|
12.6%
|
| Dividend Yield |
0% |
2.06% |
| FCF Yield |
—
|
0.44%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Morgan Stanley is a leading global financial services firm specializing in capital markets, wealth management, and investment banking. The company demonstrates high business quality with a strong return on equity of 23.4% and robust revenue growth of 22.4% in the most recent quarter, alongside impressive earnings growth of 57.7% in the same period. Its gross margin of 56.6% and net margin of 20.2…
Wells Fargo is a diversified U.S. bank operating consumer and commercial banking, corporate and investment banking, and wealth management, supported by a large deposit franchise, a $2.3 trillion asset base, nationwide advisory distribution, and increasingly relevant capital-markets capabilities. Business quality is high but not without legacy constraints: return on equity is 12.6%, gross margin i…
Accumulation Zones
| Metric |
MS |
WFC |
| Zone Low |
$237.48 |
$77.53 |
| Zone High |
$269.14 |
$87.87 |
| In Buy Zone? |
Yes
|
Yes
|