MS vs UPS: Which Is the Better Buy?
Side-by-side comparison of Morgan Stanley and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
Morgan Stanley · Financial Services
$218.37
+45.0% upside to fair value
Grade B
High Quality
VS
United Parcel Service, Inc. · Industrials
$105.00
+12.9% upside to fair value
Grade B
QuantHub Verdict
MS has more upside to fair value
(+45.0%).
UPS trades at a lower forward P/E
(17.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MS |
UPS |
| Current Price |
$218.37 |
$105.00 |
| Fair Value Estimate |
$316.64 |
$118.53 |
| Upside to Fair Value |
+45.0%
|
+12.9%
|
| Market Cap |
$344.4B |
$89.2B |
| Forward P/E |
23.6x
|
17.0x
|
| EV / EBITDA |
9.8x
|
9.6x
|
| Price / Sales |
2.7x
|
1.0x
|
| Price / FCF |
-327.4x
|
19.8x
|
| Revenue Growth YoY |
+22.4%
|
-1.6%
|
| Gross Margin |
56.6%
|
17.8%
|
| Operating Margin |
28.4%
|
8.5%
|
| Return on Equity |
23.4%
|
33.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
5.06%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Morgan Stanley is a leading global financial services firm specializing in capital markets, wealth management, and investment banking. The company demonstrates high business quality with a strong return on equity of 23.4% and robust revenue growth of 22.4% in the most recent quarter, alongside impressive earnings growth of 57.7% in the same period. Its gross margin of 56.6% and net margin of 20.2…
United Parcel Service, Inc. operates as a global integrated freight and logistics company with a strong presence in U.S. domestic package delivery, international package services, and supply chain solutions. The company benefits from a durable competitive moat supported by its extensive network capabilities, premium service positioning, and strategic focus on higher-margin segments such as health…
Accumulation Zones
| Metric |
MS |
UPS |
| Zone Low |
$237.48 |
$88.90 |
| Zone High |
$269.14 |
$100.75 |
| In Buy Zone? |
Yes
|
No
|