MS vs UPS: Which Is the Better Buy?
Side-by-side comparison of Morgan Stanley and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Morgan Stanley · Financial Services
$206.27
+15.9% upside to fair value
Med Conviction
Grade C
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MS |
UPS |
| Current Price |
$206.27 |
$99.02 |
| Fair Value Estimate |
$239.00 |
$119.92 |
| Upside to Fair Value |
+15.9%
|
+21.1%
|
| Market Cap |
$325.4B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
23.5x
|
10.2x
|
| Price / Sales |
2.6x
|
0.9x
|
| Price / FCF |
—
|
15.3x
|
| Revenue Growth YoY |
+22.4%
|
+7.6%
|
| Gross Margin |
59.7%
|
16.6%
|
| Operating Margin |
20.7%
|
7.3%
|
| Return on Equity |
18.1%
|
29.1%
|
| Dividend Yield |
2.01% |
6.62% |
| FCF Yield |
—
|
6.52%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional pe…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
MS |
UPS |
| Zone Low |
$179.25 |
$89.94 |
| Zone High |
$203.15 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|