MS vs NKE: Which Is the Better Buy?
Side-by-side comparison of Morgan Stanley and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-22.
Morgan Stanley · Financial Services
$189.30
+45.0% upside to fair value
Grade C
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+38.4% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
MS has more upside to fair value
(+45.0%).
MS trades at a lower forward P/E
(16.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MS |
NKE |
| Current Price |
$189.30 |
$42.62 |
| Fair Value Estimate |
$274.49 |
$58.98 |
| Upside to Fair Value |
+45.0%
|
+38.4%
|
| Market Cap |
$300.6B |
$63.0B |
| Forward P/E |
16.4x
|
27.9x
|
| EV / EBITDA |
24.4x
|
20.7x
|
| Price / Sales |
2.5x
|
1.4x
|
| Price / FCF |
-16.8x
|
19.4x
|
| Revenue Growth YoY |
+18.8%
|
-9.8%
|
| Gross Margin |
58.0%
|
42.7%
|
| Operating Margin |
19.5%
|
8.0%
|
| Return on Equity |
16.7%
|
24.4%
|
| Dividend Yield |
0% |
3.8% |
| FCF Yield |
—
|
5.2%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Morgan Stanley is a leading global financial services firm operating in Institutional Securities, Wealth Management, and Investment Management. The company benefits from a durable competitive moat supported by its systemically important status, diversified revenue streams, and strong management with a 36-year veteran CEO. Despite solid fundamentals including 14.2% revenue growth in 2025 and 16.7%…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
MS |
NKE |
| Zone Low |
$205.87 |
$44.23 |
| Zone High |
$233.32 |
$50.13 |
| In Buy Zone? |
Yes
|
Yes
|