MS vs NFLX: Which Is the Better Buy?

Side-by-side comparison of Morgan Stanley and Netflix, Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-04.
Morgan Stanley ยท Financial Services
$189.30
-30.5% upside to fair value
Grade C High Quality
VS
Netflix, Inc. ยท Communication Services
$91.02
+95.7% upside to fair value
Grade B High Quality
QuantHub Verdict
NFLX has more upside to fair value (+95.7%). MS trades at a lower forward P/E (16.4x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric MS NFLX
Current Price $189.30 $91.02
Fair Value Estimate $131.49 $178.10
Upside to Fair Value -30.5% +95.7%
Market Cap $300.6B $383.3B
Forward P/E 16.4x 28.7x
EV / EBITDA 24.4x 11.4x
Price / Sales 2.5x 8.2x
Price / FCF -16.8x 32.2x
Revenue Growth YoY +18.8% +16.2%
Gross Margin 58.0% 49.0%
Operating Margin 19.5% 29.7%
Return on Equity 16.7% 49.2%
Dividend Yield 0% 0%
FCF Yield โ€” 3.1%
Analyst Consensus Hold Strong Buy
Investment Thesis
MS โ€” Morgan Stanley
Morgan Stanley is a leading global financial services firm operating in Institutional Securities, Wealth Management, and Investment Management. The company benefits from a durable competitive moat supported by its systemically important status, diversified revenue streams, and strong management with a 36-year veteran CEO. Despite solid fundamentals including 14.2% revenue growth in 2025 and 16.7%โ€ฆ
NFLX โ€” Netflix, Inc.
Netflix, Inc. operates a leading global streaming entertainment service with a dominant streaming segment accounting for nearly 100% of its revenue. The company benefits from a high-quality business model characterized by strong revenue growth of 16.2% and earnings growth of 82.8% in the most recent quarter, a robust 49.2% return on equity, and healthy margins with a 29.7% operating margin and 28โ€ฆ
Accumulation Zones
Metric MS NFLX
Zone Low $98.62 $133.57
Zone High $111.77 $151.38
In Buy Zone? No Yes
โ† MS Research    NFLX Research โ†’    All Research