MS vs NFLX: Which Is the Better Buy?
Side-by-side comparison of Morgan Stanley and Netflix, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
Morgan Stanley · Financial Services
$206.27
+15.9% upside to fair value
Med Conviction
Grade C
VS
Netflix, Inc. · Communication Services
$76.41
+44.0% upside to fair value
High Conviction
Grade A
High Quality
QuantHub Verdict
NFLX has more upside to fair value
(+44.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MS |
NFLX |
| Current Price |
$206.27 |
$76.41 |
| Fair Value Estimate |
$239.00 |
$110.00 |
| Upside to Fair Value |
+15.9%
|
+44.0%
|
| Market Cap |
$325.4B |
$318.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
23.5x
|
10.6x
|
| Price / Sales |
2.6x
|
6.6x
|
| Price / FCF |
—
|
29.1x
|
| Revenue Growth YoY |
+22.4%
|
+13.4%
|
| Gross Margin |
59.7%
|
49.1%
|
| Operating Margin |
20.7%
|
29.7%
|
| Return on Equity |
18.1%
|
48.0%
|
| Dividend Yield |
2.01% |
0% |
| FCF Yield |
—
|
3.44%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional pe…
Netflix is a global subscription and advertising-supported entertainment platform with a high-quality brand, content engine, recommendation technology and distribution scale, evidenced by more than 97 billion viewing hours in the first half of 2026 and an audience approaching one billion people. Fundamentals remain strong: revenue grew 13.4% year over year in the most recent quarter, TTM gross, o…
Accumulation Zones
| Metric |
MS |
NFLX |
| Zone Low |
$179.25 |
$82.50 |
| Zone High |
$203.15 |
$93.50 |
| In Buy Zone? |
No
|
Yes
|