MS vs MSFT: Which Is the Better Buy?

Side-by-side comparison of Morgan Stanley and Microsoft Corporation โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-16.
Morgan Stanley ยท Financial Services
$206.27
+15.9% upside to fair value
Med Conviction Grade C
VS
Microsoft Corporation ยท Technology
$497.12
+41.3% upside to fair value
High Conviction Grade A High Quality
QuantHub Verdict
MSFT has more upside to fair value (+41.3%). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric MS MSFT
Current Price $206.27 $497.12
Fair Value Estimate $239.00 $702.35
Upside to Fair Value +15.9% +41.3%
Market Cap $325.4B $3,691.4B
Forward P/E โ€” โ€”
EV / EBITDA 23.5x 18.3x
Price / Sales 2.6x 11.1x
Price / FCF โ€” 55.1x
Revenue Growth YoY +22.4% +17.7%
Gross Margin 59.7% 67.9%
Operating Margin 20.7% 46.8%
Return on Equity 18.1% 33.2%
Dividend Yield 2.01% 0.73%
FCF Yield โ€” 1.81%
Analyst Consensus Hold Strong Buy
Investment Thesis
MS โ€” Morgan Stanley
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional peโ€ฆ
MSFT โ€” Microsoft Corporation
Microsoft is a global infrastructure-software platform spanning Azure, Microsoft 365, security, Dynamics, Windows, GitHub and AI copilots, with high business quality supported by enterprise distribution, explicitly cited switching costs, a $678 billion commercial RPO balance, 67.9% TTM gross margin, 46.8% TTM operating margin, 40.3% TTM net margin and 33.2% ROE. Revenue grew 17.7% and earnings grโ€ฆ
Accumulation Zones
Metric MS MSFT
Zone Low $179.25 $526.76
Zone High $203.15 $597.00
In Buy Zone? No Yes
โ† MS Research    MSFT Research โ†’    All Research