MRK vs TTD: Which Is the Better Buy?
Side-by-side comparison of Merck & Co., Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
Merck & Co., Inc. · Healthcare
$147.17
-4.1% upside to fair value
Med Conviction
Grade C
VS
The Trade Desk, Inc. · Communication Services
$14.26
-1.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
TTD has more upside to fair value
(-1.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MRK |
TTD |
| Current Price |
$147.17 |
$14.26 |
| Fair Value Estimate |
$141.07 |
$14.00 |
| Upside to Fair Value |
-4.1%
|
-1.8%
|
| Market Cap |
$363.5B |
$6.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
7.5x
|
| Price / Sales |
5.5x
|
2.2x
|
| Price / FCF |
22.6x
|
7.8x
|
| Revenue Growth YoY |
+5.1%
|
+3.0%
|
| Gross Margin |
75.4%
|
83.0%
|
| Operating Margin |
16.7%
|
19.6%
|
| Return on Equity |
6.6%
|
16.1%
|
| Dividend Yield |
2.31% |
0% |
| FCF Yield |
4.42%
|
12.89%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Merck & Co., Inc. is a global healthcare leader with two core divisions, Pharmaceuticals and Animal Health, spanning oncology, vaccines, acute hospital care, immunology, neuroscience, virology, cardiovascular and diabetes, and it employs roughly 74,000 people under CEO Robert Davis. The business quality is medium: TTM gross margin of 75.4% and TTM operating margin of 16.7% reflect a genuinely hig…
The Trade Desk operates a self-service, cloud-based demand-side platform that lets advertising agencies and their advertiser clients plan, buy and optimize data-driven digital campaigns across display, video, audio, native, social and connected TV, with 3,843 employees and a founder-led management team. Business quality is genuinely high on the unit economics: TTM gross margin of 83.0%, TTM opera…
Accumulation Zones
| Metric |
MRK |
TTD |
| Zone Low |
$105.80 |
$10.50 |
| Zone High |
$119.91 |
$11.90 |
| In Buy Zone? |
No
|
No
|