MRK vs NKE: Which Is the Better Buy?

Side-by-side comparison of Merck & Co., Inc. and NIKE, Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-01.
Merck & Co., Inc. Β· Healthcare
$113.87
-12.1% upside to fair value
Grade D High Quality
VS
NIKE, Inc. Β· Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B High Quality
QuantHub Verdict
NKE has more upside to fair value (+45.0%). NKE trades at a lower forward P/E (19.6x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric MRK NKE
Current Price $113.87 $41.05
Fair Value Estimate $100.14 $59.52
Upside to Fair Value -12.1% +45.0%
Market Cap $281.2B $60.7B
Forward P/E 32.0x 19.6x
EV / EBITDA 17.3x 14.2x
Price / Sales 4.3x 1.3x
Price / FCF 19.9x 57.9x
Revenue Growth YoY +4.3% -1.1%
Gross Margin 75.9% 42.9%
Operating Margin 27.6% 8.2%
Return on Equity 17.9% 22.0%
Dividend Yield 0% 0%
FCF Yield 5.02% 1.73%
Analyst Consensus Hold Hold
Investment Thesis
MRK β€” Merck & Co., Inc.
Merck & Co., Inc. is a leading global healthcare company specializing in pharmaceuticals, vaccines, and animal health products. Its business quality is high, supported by a durable competitive moat anchored in the dominant global position of Keytruda in PD-1/PD-L1 oncology, a strong vaccines portfolio including Gardasil, and scale in R&D and manufacturing. The company benefits from a seasoned lea…
NKE β€” NIKE, Inc.
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Accumulation Zones
Metric MRK NKE
Zone Low $75.11 $44.64
Zone High $85.12 $50.59
In Buy Zone? No Yes
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