META vs NKE: Which Is the Better Buy?
Side-by-side comparison of Meta Platforms, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
Meta Platforms, Inc. · Communication Services
$665.60
+21.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
META has more upside to fair value
(+21.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
META |
NKE |
| Current Price |
$665.60 |
$35.78 |
| Fair Value Estimate |
$808.00 |
$39.33 |
| Upside to Fair Value |
+21.4%
|
+9.9%
|
| Market Cap |
$1,695.6B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
16.7x
|
12.0x
|
| Price / Sales |
7.4x
|
1.1x
|
| Price / FCF |
41.3x
|
24.3x
|
| Revenue Growth YoY |
+28.0%
|
-1.1%
|
| Gross Margin |
81.7%
|
42.9%
|
| Operating Margin |
38.1%
|
8.2%
|
| Return on Equity |
29.7%
|
22.0%
|
| Dividend Yield |
0.32% |
4.58% |
| FCF Yield |
2.42%
|
4.12%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Meta Platforms operates the Facebook, Instagram, WhatsApp, Messenger and Threads ecosystem, monetizing its unmatched global audience primarily through digital advertising. Business quality is high, supported by 3.60 billion Family daily active people, AI-enhanced ad ranking, 81.7% TTM gross margin, 38.1% TTM operating margin, 29.8% TTM net margin and 29.7% ROE. Revenue grew 28.0% year over year i…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
META |
NKE |
| Zone Low |
$606.00 |
$29.50 |
| Zone High |
$686.80 |
$33.43 |
| In Buy Zone? |
Yes
|
No
|