META vs NKE: Which Is the Better Buy?
Side-by-side comparison of Meta Platforms, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Meta Platforms, Inc. · Communication Services
$646.01
+43.0% upside to fair value
High Conviction
Grade A
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
META |
NKE |
| Current Price |
$646.01 |
$41.05 |
| Fair Value Estimate |
$924.09 |
$59.52 |
| Upside to Fair Value |
+43.0%
|
+45.0%
|
| Market Cap |
$1,639.8B |
$60.7B |
| Forward P/E |
—
|
19.6x
|
| EV / EBITDA |
15.0x
|
14.2x
|
| Price / Sales |
7.6x
|
1.3x
|
| Price / FCF |
33.9x
|
57.9x
|
| Revenue Growth YoY |
+33.1%
|
-1.1%
|
| Gross Margin |
81.9%
|
42.9%
|
| Operating Margin |
41.2%
|
8.2%
|
| Return on Equity |
33.2%
|
22.0%
|
| Dividend Yield |
0.33% |
0% |
| FCF Yield |
2.95%
|
1.73%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Meta Platforms operates the Facebook, Instagram, Messenger and WhatsApp ecosystem and monetizes its 3.56 billion Family daily active people primarily through digital advertising. Business quality is high: the core platform combines global network effects, advertiser measurement data, creator supply, cross-app distribution and AI-driven ad ranking, supporting 81.9% gross margin, 41.2% operating ma…
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Accumulation Zones
| Metric |
META |
NKE |
| Zone Low |
$693.07 |
$44.64 |
| Zone High |
$785.48 |
$50.59 |
| In Buy Zone? |
Yes
|
Yes
|