META vs NKE: Which Is the Better Buy?
Side-by-side comparison of Meta Platforms, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Meta Platforms, Inc. · Communication Services
$611.40
+12.9% upside to fair value
High Conviction
Grade A-
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
META trades at a lower forward P/E
(23.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
META |
NKE |
| Current Price |
$611.40 |
$42.62 |
| Fair Value Estimate |
$690.00 |
$62.00 |
| Upside to Fair Value |
+12.9%
|
+45.5%
|
| Market Cap |
$1,541.3B |
$63.0B |
| Forward P/E |
23.0x
|
27.9x
|
| EV / EBITDA |
18.0x
|
20.7x
|
| Price / Sales |
7.7x
|
1.4x
|
| Price / FCF |
33.4x
|
19.4x
|
| Revenue Growth YoY |
+22.2%
|
-9.8%
|
| Gross Margin |
82.0%
|
42.7%
|
| Operating Margin |
41.4%
|
8.0%
|
| Return on Equity |
30.6%
|
24.4%
|
| Dividend Yield |
0.4% |
3.8% |
| FCF Yield |
3.0%
|
5.2%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Meta Platforms operates the world's largest social media ecosystem (Facebook, Instagram, WhatsApp, Threads) reaching 3.3B+ daily users, generating $201B in revenue predominantly from digital advertising. The company's 82% gross margins and AI-powered ad targeting create an extraordinarily profitable core business. Trading at its 5-year P/E low of 25.5x despite 22% revenue growth, META is cheap on…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
META |
NKE |
| Zone Low |
$520.00 |
$44.00 |
| Zone High |
$590.00 |
$50.00 |
| In Buy Zone? |
No
|
Yes
|