MELI vs V: Which Is the Better Buy?
Side-by-side comparison of MercadoLibre, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
MercadoLibre, Inc. · Consumer Cyclical
$1,828.94
+25.8% upside to fair value
Med Conviction
Grade B+
High Quality
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
MELI has more upside to fair value
(+25.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MELI |
V |
| Current Price |
$1,828.94 |
$368.29 |
| Fair Value Estimate |
$2,300.00 |
$463.00 |
| Upside to Fair Value |
+25.8%
|
+25.7%
|
| Market Cap |
$92.7B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
33.0x
|
24.0x
|
| Price / Sales |
2.6x
|
15.5x
|
| Price / FCF |
7.4x
|
33.5x
|
| Revenue Growth YoY |
+49.8%
|
+14.4%
|
| Gross Margin |
42.7%
|
80.2%
|
| Operating Margin |
8.3%
|
60.7%
|
| Return on Equity |
26.5%
|
61.3%
|
| Dividend Yield |
0% |
0.73% |
| FCF Yield |
13.44%
|
2.98%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
MercadoLibre operates Latin America's leading ecommerce marketplace alongside Mercado Pago payments, credit, logistics, advertising and loyalty products, creating a broad ecosystem with meaningful network effects and cross-sell. Business momentum remains strong: revenue and financial income grew 49.8% year over year in the most recent quarter to $10.169 billion, GMV increased 44%, TPV rose 56%, a…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
MELI |
V |
| Zone Low |
$1,725.00 |
$347.25 |
| Zone High |
$1,955.00 |
$393.55 |
| In Buy Zone? |
Yes
|
Yes
|