MELI vs UPS: Which Is the Better Buy?

Side-by-side comparison of MercadoLibre, Inc. and United Parcel Service, Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-11.
MercadoLibre, Inc. ยท Consumer Cyclical
$1,767.42
+41.4% upside to fair value
High Conviction Grade A
VS
United Parcel Service, Inc. ยท Industrials
$101.69
+27.8% upside to fair value
Med Conviction Grade B-
QuantHub Verdict
MELI has more upside to fair value (+41.4%). UPS trades at a lower forward P/E (15.1x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric MELI UPS
Current Price $1,767.42 $101.69
Fair Value Estimate $2,500.00 $130.00
Upside to Fair Value +41.4% +27.8%
Market Cap $89.6B $86.4B
Forward P/E 35.0x 15.1x
EV / EBITDA 18.5x 9.1x
Price / Sales 3.1x 0.9x
Price / FCF 8.9x 17.7x
Revenue Growth YoY +39.1% -2.5%
Gross Margin 44.5% 18.5%
Operating Margin 11.1% 9.56%
Return on Equity 33.7% 34.3%
Dividend Yield 0% 6.41%
FCF Yield 12.1% 5.66%
Analyst Consensus Strong Buy Hold
Investment Thesis
MELI โ€” MercadoLibre, Inc.
MercadoLibre is the dominant e-commerce and fintech ecosystem across Latin America, operating the largest marketplace and digital payments platform in a region with 670M+ people where e-commerce penetration is still under 15%. Revenue grew 39% to $28.9B in FY2025 with $10.8B in free cash flow โ€” a 12% FCF yield at current prices. The company is trading at its 5-year P/S minimum (3.1x) and P/FCF miโ€ฆ
UPS โ€” United Parcel Service, Inc.
UPS is the world's largest integrated logistics network with 241,250 employees, operations in 200-plus countries, and 20.8 million packages per day, now in the decisive phase of its most consequential restructuring in 118 years. By deliberately cutting Amazon volume by more than 50 percent (Amazon was 10.6 percent of 2025 revenue), closing 22 to 24 facilities, and eliminating 30,000 positions, maโ€ฆ
Accumulation Zones
Metric MELI UPS
Zone Low $1,875.00 $95.00
Zone High $2,125.00 $112.00
In Buy Zone? Yes Yes
โ† MELI Research    UPS Research โ†’    All Research