MELI vs TTD: Which Is the Better Buy?
Side-by-side comparison of MercadoLibre, Inc. and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
MercadoLibre, Inc. · Consumer Cyclical
$1,767.42
+41.4% upside to fair value
High Conviction
Grade A
VS
The Trade Desk, Inc. · Technology
$22.76
+488.8% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
TTD has more upside to fair value
(+488.8%).
TTD trades at a lower forward P/E
(24.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MELI |
TTD |
| Current Price |
$1,767.42 |
$22.76 |
| Fair Value Estimate |
$2,500.00 |
$134.00 |
| Upside to Fair Value |
+41.4%
|
+488.8%
|
| Market Cap |
$89.6B |
$10.8B |
| Forward P/E |
35.0x
|
24.6x
|
| EV / EBITDA |
18.5x
|
—
|
| Price / Sales |
3.1x
|
3.7x
|
| Price / FCF |
8.9x
|
13.8x
|
| Revenue Growth YoY |
+39.1%
|
+14.5%
|
| Gross Margin |
44.5%
|
78.6%
|
| Operating Margin |
11.1%
|
20.3%
|
| Return on Equity |
33.7%
|
16.9%
|
| Dividend Yield |
0% |
— |
| FCF Yield |
12.1%
|
7.3%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
MercadoLibre is the dominant e-commerce and fintech ecosystem across Latin America, operating the largest marketplace and digital payments platform in a region with 670M+ people where e-commerce penetration is still under 15%. Revenue grew 39% to $28.9B in FY2025 with $10.8B in free cash flow — a 12% FCF yield at current prices. The company is trading at its 5-year P/S minimum (3.1x) and P/FCF mi…
The Trade Desk is the largest independent demand-side platform for programmatic advertising with 78.6% gross margins. After recent sell-off, stock trades at 3.2x forward P/S vs historical higher multiples, offering upside if growth stabilizes at 15%+. A-tier business at cheap valuation.[1]
Accumulation Zones
| Metric |
MELI |
TTD |
| Zone Low |
$1,875.00 |
$100.00 |
| Zone High |
$2,125.00 |
$114.00 |
| In Buy Zone? |
Yes
|
Yes
|